Digital Marketing Statistics

Digital Marketing Statistics 2024

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Do you want to know how your digital marketing efforts will fare in the future? It's no secret that technology evolves rapidly and with it, so does digital marketing. It pays to know the latest trends and digital marketing statistics to stay ahead of the competition.

With the growth of digital marketing, there has been an explosion of data that marketers can use to optimize their campaigns and make better decisions. From SEO to social media, and mobile commerce to brand awareness, understanding the latest trends and statistics in digital marketing can help you stay ahead of the competition.

In this blog post, we will explore some of the most compelling digital marketing statistics of recent years. Whether you are looking to improve your conversion rate, boost your social media presence, or optimize your mobile commerce strategy, these statistics will provide valuable insights into the current state of digital marketing. 

So buckle up - let's dive into the world of digital marketing!

Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

What Is Digital Marketing?

Digital marketing is the use of various digital channels to connect with current and prospective customers to generate sales. This type of electronic marketing involves optimizing search engine results, creating targeted email campaigns, and producing content that resonates with your audience.

By using these strategies, businesses can build customer relationships, drive conversions, and increase overall brand recognition. Digital marketing allows businesses to reach a wide range of consumers efficiently and cost-effectively.

Additionally, digital marketing provides valuable insights into customer behavior that can help marketers create more effective campaigns in the future. With so many benefits, it's no surprise that digital marketing has become essential for brands looking to grow their business.

What Are the Benefits of Digital Marketing?

Digital marketing offers a wide range of benefits that traditional marketing methods simply can't match. From cost savings to global reach, businesses that embrace digital marketing can gain a significant competitive advantage.

Let's explore some of digital marketing's benefits:

1. Lower cost is one of digital marketing’s main benefits.

Traditional marketing methods such as TV, radio, and print ads are expensive compared to their digital counterparts. With digital marketing, you can get more bang for your buck as long as you focus your efforts on areas where people already spend time online.

2. Digital marketing enables small businesses to expand their customer base beyond their local area and reach a global audience, resulting in a greater return on investment than traditional methods.

The global reach of digital marketing is another great benefit for small businesses. Since the costs associated with operating a business online are substantially lower than traditional methods, companies can expand their customer base beyond their local area. This allows them to reach customers worldwide and generate a greater return on investment than they would if they were limited to one geographic location.

3. Real-time analytics provided by digital marketing allows businesses to measure the success of their campaigns in real-time, identify effective strategies, and make data-driven decisions to optimize results.

Digital marketing provides businesses with real-time analytics that allow them to measure the success of their campaigns in real time and adjust accordingly to optimize results. This data-driven approach makes it easy for businesses to quickly identify which strategies are working best for them so that they can make better decisions about how to allocate their resources in the future.

Digital marketing offers numerous benefits for small businesses that traditional methods simply cannot match. Lower costs and a more extensive audience reach combined with powerful analytics allow companies to maximize their ROI while still maintaining an affordable budget.

Learn more about the benefits of digital marketing.

The Ultimate List of Digital Marketing Statistics

Here's our ultimate list of digital marketing statistics:

Email Marketing Statistics

Here's our ultimate list of digital marketing statistics:

  • On average, email marketing has a 4400% ROI.
  • Welcome emails have an average open rate of 82%. 
  • 91% of email users have unsubscribed from a company email they previously opted-in to. 
  • 102.6 trillion emails are sent and received each year, and that number is rising. 
  • 49% of all emails are opened on mobile devices.
  • 54% of all emails are classified as spam.
  • Mobile users engage with emails the least out of tablet and PC users. 
  • 74% of marketers say targeted personalization increases customer engagement.
  • 95% of companies using marketing automation are taking advantage of email marketing.
  • The most opened emails related to hobbies, with an open rate of 27%.
  • 49% of consumers say they would like to receive promotional emails from their favorite brands every week.
  • Personalized emails get 6x Higher Transaction Rates, but only 30% of brands use them. 
  • 60% of consumers subscribe to a brand's list to get promotional messages and deals. 
  • Sending 3 abandoned cart emails results in 69% more orders than just one email which helps you reduce order form abandonment.
  • 50% of small and medium-sized businesses use their marketing automation software to send email drip campaigns. 
  • When asked about GDPR, 88% of consumers who are willing to share personal information want transparency about how it's used. 
  • More than half of us even check our email before doing anything else online.

Social Selling Statistics

Social selling is a term used to describe using social media to discover and nurture relationships with prospects to achieve sales goals. With the rise of social media platforms, social selling has become an increasingly powerful tool for salespeople to connect with potential customers and build relationships with them.

By leveraging social networks, sales professionals can effectively engage with prospects and provide them with valuable information and insights that can help to move them along the sales funnel.

  • 78% of salespeople using social media perform better than their peers.
  • 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. 
  • The outbound selling strategy of cold calling only has a 2.5% success rate.
  • Thanks to implementing a social selling program, IBM boosted sales by 400%.
  • There are 1.5 billion social media users across the globe.
  • 77% of B2B purchasers won't speak to a salesperson until they've done their research.
  • 55% of buyers do research via social media.
  • Only 7% of respondents said social selling was a priority for their sales organization. 
  • When a salesperson gets involved, up to 90% of the sales process could be completed by social selling.
  • 87% of B2B buyers would have a favorable impression of a salesperson if they were introduced to them through someone in their professional network.
  • 84% of executives use contacts and info from social networks as part of their purchase process. 
  • 31% of B2B professionals sat that social selling allowed them to build deeper relationships with their 

Lead Nurturing Statistics

Effective lead nurturing is critical to maximizing the potential of your leads and increasing your revenue. It involves building relationships with your leads and guiding them through the buyer's journey until they are ready to make a purchase. The importance of lead nurturing is evident from the statistics, which indicate that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

  • 45% of businesses send their leads one email per week. 
  • More than 35% of B2B marketers surveyed have established a lead nurturing strategy. 
  • 63% of marketers say their biggest content challenge is driving traffic and generating leads. 
  • 40-70%+ of businesses qualified leads aren't yet ready to buy. 
  • 20-40% of webinar attendees become leads.
  • 80% of new leads never translate into sales.
  • Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. 
  • 66% of people say that email nurturing was the best way to reengage leads. 

eCommerce Statistics

You can't have a list of small business digital marketing statistics or online business statistics without including eCommerce statistics. eCommerce, which is commercial transactions that take place electronically over the internet, continues to grow like crazy.

  • 43% of eCommerce traffic comes from organic Google searches. 
  • There are 286+ million active PayPal accounts in the world. 
  • 65% of consumers look up price comparisons on mobile while in a physical store 
  • Exit-Intent campaigns convert between 2-4% of abandoning visitors into email subscribers 
  • The total average that each US consumer spends a year on eCommerce is $1,800. 
  • When asked about conversational marketing, 82% of consumers expect a response within 5 minutes via online live chat.

Mobile Commerce Statistics

Mobile Commerce or mCommerce refers to the buying and selling of goods or services using mobile devices such as smartphones, tablets, and laptops. The popularity of mobile devices has led to the rise of mobile commerce, which has revolutionized the way people shop. With the increasing use of mobile devices for online shopping, businesses that adopt mobile commerce strategies can boost their sales and enhance their customer engagement.

  • Nearly all (95%) of people in the US own a mobile phone. 
  • People spend over 3.5 hours per day on their mobile devices. 
  • 51% of shoppers have completed an online purchase with a smartphone.
  • 93% of Millennials have compared online deals using a mobile device. 
  • Shoppers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays. 
  • There are 5.11 billion unique mobile users in the world. 
  • iPhone users spend more than Android or Windows users on average orders. 

Social Proof Statistics

Social proof is a powerful tool in digital marketing, and its effectiveness can be seen in the numbers. In today's digital age, consumers are increasingly turning to online reviews, ratings, and recommendations to inform their purchasing decisions. Social proof statistics show just how important it is for businesses to harness the power of social proof to build trust, credibility, and loyalty among their customers.

  • 81% of consumers trust the advice of family and friends over businesses. 
  • 90% of people who recalled reading online reviews claimed that positive online reviews influence their buying decisions. 
  • Customer testimonials and case studies are considered the most effective content marketing tactics. 
  • Product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers. 
  • Nearly 70% of online consumers look at a product review before making a purchase. 
  • 85% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. 

SEO Statistics

Search Engine Optimization (SEO) is a fundamental digital marketing strategy that focuses on increasing a website's visibility in search engine results pages (SERPs). By improving a website's ranking in these search results, businesses can attract more qualified traffic, generate more leads, and ultimately, drive more revenue.

SEO encompasses a range of tactics, including keyword research, on-page optimization, technical optimization, and link building, to name a few. While SEO can be a long-term investment, the potential return on investment (ROI) is significant.

These statistics show exactly why SEO is so important:

  • 72% of online marketers describe content creation as their most effective SEO tactic. 
  • Google receives over 77,000 searches per second. 
  • 67% of clicks go to the first 5 results displayed in search engines. 
  • 90% of web pages get zero organic traffic from Google. 
  • More than half (55%) of the world's internet traffic comes via smartphones.
  • 50% of search queries are 4 words or more. 
  • 12% of search queries have a Featured Snippet box on Google. 
  • The #1 page has 1500 words on it on average.
  • The SEO industry is worth over $50 billion in 2023.
  • Organic traffic is responsible for 53% of traffic to all websites.
  • Brands with a dedicated blog have a 55% more traffic rate than those that don't.
  • 75% of people don't go beyond Google's first result page.
  • Leads generated via SEO have a 15% closing rate.
  • The #1 page on Google's search results has an average 32% click rate.
  • Nearly 50% of businesses claim that SEO is their best ROI generator.
  • 86% of people ignore paid advertisements.
  • 92% of keywords have less than 10 searches each month.
  • 25% of small business websites don't have an H1 tag.

Online Shopping Statistics

The rise of e-commerce has dramatically changed the way people shop. Nowadays, consumers can buy almost anything online, from groceries to clothes to furniture, with just a few clicks. As a result, online shopping has become increasingly popular, with more and more people turning to the internet to make their purchases.

These online shopping statistics offer valuable insights into the behaviors and preferences of today's consumers, helping businesses better understand their audience and improve their digital marketing strategies:

  • Men spend 68% more money online than women 
  • 1.66 billion people shop online each year. 
  • 56% of shoppers say that being presented with unexpected costs will cause them to leave without completing their purchase. 
  • 79% of US consumers said free shipping would make them more likely to shop online.
  • Nearly half of all US small businesses don't have a website. 
  • Generation X shops online more than baby boomers and millennials.
  • 50% of consumers say online live chat is the most convenient way to reach a business.
  • Industries with the highest cart abandonment rates are finance, nonprofit, and travel, with retail coming in 4th.

Conversion Rate Optimization Statistics

Conversion rate optimization (CRO) is a crucial aspect of digital marketing. It involves tweaking and improving different elements of your website to boost the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

While driving traffic to your website is important, it's equally important to ensure that your visitors take the desired action.

The benefits of CRO are immense. By optimizing your website for conversions, you can improve your return on investment (ROI), increase your revenue, and enhance your brand reputation. However, it's important to note that CRO is not a one-time effort but rather an ongoing process that requires continuous experimentation, testing, and analysis.

  • The average number of fields on lead generation forms 11. 
  • Using visual content like videos on landing pages can improve conversions by 86%.
  • For every $92 spent on acquiring a customer, just $1 is spent on trying to convert them. 
  • 74% of conversion rate optimization programs increase sales. 
  • 68% of small businesses don't have a structured or documented conversion rate optimization (CRO) strategy. 
  • Only about 22% of businesses are satisfied with their conversion rates. 
  • Personalized Call-to-Actions (CTAs) convert 42% more visitors than non-personalized ones.
  • A/B testing is the most used method of conversion rate optimization. 
  • A 1-second delay in your site speed can reduce conversions by up to 7%. 
  • Multi-step forms in WordPress can lead to 300% more conversions.
  • Asking for a phone number has the worst impact on conversion rates.

Customer Experience Statistics

Consumers expect a personalized experience from brands. This means that marketing teams need to go beyond generic messaging and engage with customers and prospects in a way that speaks to their interests and needs. Failure to do so can lead to disengagement and lost sales.

To achieve a high degree of personalization, marketing teams need to focus on understanding their consumers at an individual level. This includes analyzing consumer behavior, purchase history, and location on the path to purchase. By doing so, marketers can develop targeted messaging that resonates with consumers and ultimately drives conversions.

  • 86% of consumers are willing to pay more for a better customer experience.
  • Two-thirds of marketers say they largely compete based on customer experience. 81% of marketers say they expect to be competing largely or entirely based on customer experience in the next two years.
  • Customer experience is becoming increasingly important for organizations. In 2017, about 20 % of CX programs fell below customer expectations. In 2019, 96% of organizations met or exceeded consumer expectations.
  • 3 out of 4 CX leaders (75%) note that they have seen a positive correlation between customer satisfaction and business objectives.
  • Budgets are increasing for CX. In 2017, only 47% of survey respondents expected their budgets to increase for customer experience. In 2019, that number has risen to 74%.
  • Consumers are inclined to switch brands to those that speak to their needs – with 52% stating they would switch brands if they were not getting custom messages and offerings.
  • As many brands turn to automation to reach consumers in real-time, customer experience mapping and personalized content are considered the best ways to optimize automation initiatives.
  • In the past year, there were 2.5 billion visits to Google Account pages to adjust ad personalization preferences.
  • 38% of consumers state that they are more loyal now than they were two years ago – 57% say they would switch to a competitor if they provided a better experience.

Paid Media Statistics

Paid media refers to any marketing efforts that require payment, such as advertising on social media or search engines. It's a popular tactic for businesses looking to drive traffic, leads, and sales to their website. But with so many options available, it can be difficult to know which channels to invest in. That's where paid media statistics come in handy.

By analyzing data on the effectiveness and ROI of different platforms and strategies, businesses can make informed decisions about where to allocate their marketing budget. In this article, we'll explore some of the latest paid media statistics to help you optimize your campaigns and get the most out of your ad spend.

  • Mobile devices account for 69% of all clicks on Google Ads.
  • Google estimates that for every $1 spent on Google Ads, businesses receive $8 in profit
  • When surveyed, 28% of internet users say they've found new products or services through paid ads.
  • eMarketer predicts that PPC ad spending will reach over $258 billion in 2022.
  • 74% of brands cite pay-per-click advertising as a primary business driver.
  • Paid search represents about 39% of a business's total marketing budget.
  • Voice search provides a ripe opportunity for PPC marketers, as voice-based ad revenues are slated to reach $19 billion by 2022.
  • 58% of millennials report making a purchase based on an online ad.

Brand Awareness Statistics

Though direct response campaigns are easier to measure in terms of value to the organization – marketing teams should keep these brand-building stats in mind:

  • 64% of customers with a brand relationship claim aligned values as the reason.
  • 56% of customers are more loyal to brands that align with their values, or “get them.”
  • Forrester discovered that emotional resonance is important for branding, with 50% of branding derived from its ability to resonate with users.
  • 5-7 impressions are typically required before a consumer will recall your brand.
  • About 66% of Millennials and Gen Z prefer brands that have a mission statement or stand for something.
  • Building purpose into your brand can have a big payoff, with purpose-driven brands outperforming the stock market by 120%.

Branding Challenges Statistics

Building a strong brand can be challenging for many organizations, as it requires a deep understanding of their target audience and a cohesive strategy to effectively communicate their values and messaging. However, many brands struggle to connect with consumers, often due to a lack of alignment with their values or a failure to effectively measure the impact of their branding efforts.

  • Only six out of ten marketers think their brand is aligned with their organization's overall strategy.
  • Marketers are spending 15.9% of their advertising budget on branding, making it their largest campaign-related line item.
  • 58% of marketers believe that brand plays a critical role when making a purchase decision for prospects.
  • 35% of marketers face challenges when managing their brand worldwide.
  • 35% of marketers also struggle with keeping their brand relevant.

Marketing Attribution Statistics

Marketing attribution is the process of determining which channels and touchpoints contribute to customer conversion and sales. For a long time, marketers have been struggling with this process, finding it difficult to attribute specific engagements to purchases or conversions.

The increasing number of channels and touchpoints in the customer journey has made it even more complicated, making it harder to determine the most effective marketing tactics.

However, effective marketing attribution is critical to making data-driven decisions that drive business growth.

  • 68% say improving the measurability of ROI is a top priority when it comes to data-driven strategies.
  • 9% of marketers rate their company's understanding of data-driven attribution as excellent.
  • 29% rank their understanding as good.
  • 29% rank their understanding as good.
  • 27% are neutral.
  • 12% rate it as very poor.
  • 22% rate it below average.
  • 44% of marketing professionals plan to implement multi-touch attribution in the next year.
  • 66% of marketers agree on the importance of data analytics and 63% agree that data literacy is important. However, about half of the survey respondents have teams with a skill set that is at par or below expectations, leaving room for improvement.

Data Quality Statistics

High-quality data is not only necessary to inform marketing strategies, but it also serves as the foundation for training artificial intelligence (AI) and machine learning programs. If these programs are trained with poor-quality data, they may not be as effective at delivering targeted messages in real time.

Ensuring data quality can be challenging, with organizations often facing issues such as data silos, duplicate records, and inaccurate data. These problems can lead to wasted resources, ineffective marketing campaigns, and missed opportunities to engage with customers.

  • 54% of organizations state data quality and completeness is the biggest challenge with data-driven marketing.
  • 57%of marketers are incorrectly interpreting data and likely getting incorrect results.
  • 47% of new data records have at least one critical error. Only 3% of executives found that their department's data fell within the acceptable range of data quality.
  • Managing this data does not come without its costs, however. This year's Marketing Data and Analytics Survey from Gartner found that 37% of respondents consider the amount of time spent manually pulling and preparing data to be a hindrance to team success.
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Tumisang Bogwasi

Tumisang Bogwasi, a 2X award-winning entrepreneur and is the founder of The Brand Shop, specializing in innovative branding strategies that empower businesses to stand out. Outside work, he enjoys community engagement and outdoor adventures.