digital markting

What is Digital Marketing, and Why it Matters for Your Business

One way to define Digital Marketing is any marketing that uses an electronic device.

In this marketing strategy, companies use the internet to reach consumers. It delivers interactive content in real-time to a web or mobile audience.

Digital Marketing has been around for many years. That includes both online and offline marketing techniques.

Marketing digitally has grown substantially in recent years. As a result, it is one of the most important ways businesses reach potential customers.

Statistica reported a 14.3 % increase in digital spending as of February 2021 according to CMOs in the US.

While traditional marketing still plays an important role, digital has several unique aspects. These techniques make it an attractive option for all businesses small and large.

This process involves Search Engines, Social Sites, Blogging Platforms, and Video Hosting Services. Youtube and Vimeo, for instance, are great tools to host your company’s video content.

Showing up in the right places at the right times is a great advantage in digital marketing. You also have to serve the right content to the right person.

In this article, we will look at why you should be using digital marketing. Also, we will get the opportunity to look at simple ways you can market your business online.

Why is Digital Marketing Important?

Digital marketing uses technology and digital networks. Through data, you can generate leadsbuild customer loyalty, and increase sales.

It operates on a principle of continual and ongoing evolution. The first wave of digital marketing focused on keyword research and content creation. As the technology matured, so too did the techniques used to target prospects.

Today, there are countless options for targeting consumers. The methods used to convey information have grown.

Above all, companies now have a global audience. For example, they can use digital channels to engage customers.

Businesses can set up a presence on more than one digital platform. This makes it less costly compared to traditional media advertising. You can share content across different platforms.

It gives people a chance to get to know you face-to-face without traditional channels. This is especially valuable for local businesses that often can’t use traditional ads.

Digital marketing keeps audiences engaged by improving their user experience. Digital marketing has seen tremendous growth over the past five years. Additionally, more and more companies rely on it to reach their customers.

With a digital strategy, you can target prospects that are most likely to buy from you. This especially applies to prospects actively searching for your services online.

It’s not like seeing a billboard by the road. With digital marketing, you have real data on how your ad is performing. For this reason, you can measure the true return on investment of your digital ad spend.

It is cost-effective to run digital marketing campaigns. Google Ads, for example, gives you control over your budget if you so wish. Because you have all the information available to you, you know how much a campaign will cost you.

The playing field is level with digital marketing. You can outrank the big players in your industry. When using traditional ads, it’s difficult to reach more people without paying more. With digital marketing, all you have to do is create quality content that your audience will love.

Additionally, unlike traditional marketing efforts, digital efforts are measurable.

What is the Role of Digital Marketing?

There are far more opportunities for businesses to reach audiences with digital marketing. With it, you reach people with email, video, social media, and search engines like Google. This is where people are these days – Facebook, Twitter, Pinterest, Linked In, and Google.

Digital Marketing involves the strategy, execution, and use of strategies and techniques. It’s used to increase brand awareness, attract new customers, and delight current customers.

Your brand awareness refers to the number of people who know about a product, its industry, and its value.

Execution is how well marketing strategies and techniques work for your business.

Digital Marketing is a huge trend in marketing. It’s used by businesses of all sizes to reach a larger audience. It helps improve sales through search engines.

With digital marketing, your website is a big deal. It would work for the whole business department: sales, marketing, recruitment, etc.

Types of Digital Marketing

There are many ways you can market your business on the internet. Different roles apply to all these forms of marketing. In fact, you have to create content, distribute it in the right places at the right time, and serve it to the right people.

Generally, digital marketing encompasses all forms of internet marketing, including

  1. Search Engine Marketing, (SEM)
  2. Search Engine Optimization (SEO)
  3. Pay-Per-Click advertising (PPC)
  4. Social Media Marketing, and
  5. Content marketing
  6. Affiliate marketing
  7. Email marketing.

Search Engine Marketing (SEM)

Search Engine Marketing is the use of paid advertising to market a business. Search Engine Marketing ads appear on search engines like Google. In 2021, Google accounted for just over 70% of all global desktop search traffic.

Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. It refers to the steps and tactics used by website owners to get more visitors to their sites. When you get visitors to your site, you build leads to convert into paying customers.

Pay-Per-Click advertising (PPC)

PPC is a model of internet marketing in which advertisers pay a fee each time someone clicks on one of their ads. It’s a way of bringing visits to your site, rather than attempting to “earn” them through organic search. Adverts placed on the Google Display Network reach up to 90% of internet users. (WordStream, 2020)

Social Media Marketing (SMM)

SMM is the use of social media platforms like Facebook to market your business. When using social media marketing, you should aim to drive traffic to your website. This is because your website is the place where people buy.

Content marketing

Content marketing is a strategy used to attract, engage, and keep an audience. To achieve this, create and share relevant articles, videos, podcasts, and other media.

Affiliate marketing

Here, you earn commissions every time you promote a brand’s products and drive a sale. In short, you only get paid when you drive a sale. It’s just like a commission-only sales representative.

Email marketing.

Email marketing is the act of sending a commercial message to a group of people using email. To begin with, every email sent to a potential or current customer can be email marketing. It involves using email to send ads, request business, or ask for sales or donations.

Is Digital Marketing for all Businesses?

Would digital marketing work for your business? It’s all about getting your message out there and encouraging the right people to find value on your site. That is your customers and your peers – to take the action they can take.

The promise is the idea that enough people will learn about a product, trust it, and take action. What does this mean? It means leveraging technology and digital methods to attract leads.

This works for both B2C and B2B companies. For B2B, company’s drive traffic to the website to generate leads that can talk to sales. On the contrary, B2C is different, customers come to the website to buy products.

Digital marketing has been a proven strategy for growing businesses for decades. While this may be true, many are yet to invest in digital marketing.

Digital marketing is growing in popularity. Specifically, research shows digital ad spending worldwide will grow from 39.7% in 2017 to 53.9% in 2022.

Digital Marketing focuses on building an online presence for your business. This includes paying for advertising space on websites as well as social sites. (Facebook, Twitter, LinkedIn).

Marketing on digital platforms is a widely used strategy for growing companies. In a nutshell, it’s about using strategies to capture and assess the interests and needs of your audience. All this is with the intent to grow businesses.

How to Market Using Digital Channels.

With the rise of internet use, companies are shifting more to digital marketing. to reach and connect with their consumers. About 69.5% or 5.40 billion of the world’s population use the internet in 2022.

Today, anyone can create and publish content online with few exceptions. The high variety of methods makes digital marketing a challenging area to master.

Remember, all forms of communications used to promote products on the internet apply to your strategy. To begin with use blog posts, videos, images, and sound bites as content for your marketing.

  1. Start with a plan of action
  2. Research your customer
  3. Establish a strong social media presence
  4. Publish a Weekly Blog That’s Worth Reading
  5. Leverage the Power of SEO
  6. Create a lead magnet
  7. Build and Nurture an Email List
  8. Start implementing your Digital Marketing Strategy
  9. Measure your digital marketing efforts

Digital marketing has undergone a great deal of development over recent years. It is evolving at lightning speed. According to statistica The global digital ad spend is expected to reach $389.29 billion in 2021.

How much effort do I need to be part of the growth? Think about how many companies you interact with each day – from Facebook to Amazon. How much time do you spend on each one? Now add in the amount of time it takes to create each of those interactions and … voila! you have an idea of how much time you need to become a success in digital marketing.

Get started with Digital Marketing.

There are so many digital marketing tactics out there. It can seem challenging if you don’t have a step-by-step guide to help you. With this in mind, remember to use social media marketing and content marketing and SEO.

We understand how overwhelming it can be, which is why we have broken down the basics of everything you need to know to succeed.

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Nonofo Joel
Nonofo Joel

Nonofo Joel is a Brand Strategist at The Brand Shop. He frequently blogs about Branding, Website Design, and Search Engine Optimization on The Brand Shop Blog and other publications.