why branding is important

Why is Branding Important to Your Business?

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Many people are starting up their own businesses these days, and not everyone gets the same marketing budget. The first thing that any business should do is branding itself. This will make it easier to stand out from your competitors.

Branding is where you want to show the world that your business is not like any other business. A way to make your customer remember you and stick with you when it comes to making a purchase.

Businesses that have well-branded themselves have been able to turn their small businesses into huge popularity. Branding is important for any surfacing business, even if you do not get the million-dollar marketing budget.

But what does all this mean for your business. To get started lets define what a brand is

So, What is a Brand?

A brand is the sum of people’s perception of a company’s culture, customer service, reputation, advertising, and identity. Branding unifies all marketing communications. This creates a recognizable identity that people associate with quality goods and services.

Branding is the backbone of customer loyalty, therefore, a strong brand will deliver more revenue and profit, more efficiently, year after year, generating more organic business value along the way. On this blog, we will have a look at some of the benefits of good branding.

What Branding Means for your Business.

Not only is creating a consistent and recognizable brand important. It also helps keep your audience engaged and interested in what you do. To do this, you have to define your brand story to represent your brand’s purpose (what your brand stands for besides making a profit).

Your brand story should stand out and resonate with your customers as a solution for their problems. This is why a brand should have a distinct personality and identity that your target market can trust.

A brand not well-positioned or defined will negatively affect the growth of your business. It is for this reason that the brand story is distorted. This may cause you to miss opportunities to convert your audience into loyal customers.

Branding has good implications for your business, small or large.

In this blog post, we are going to look at why branding is important to your business. Here are the positives.

Why branding is important to your business

Branding improves recognition.

At first glance, a brand is recognized by its logo, this is the face of the business as it is instantly recognized. Think about the most successful brands you know, NikeCoca-Cola, Adidas, and Puma. What came to your mind first? Is it their logo or your experience with them?

There is a way each business connects to their audience by distinguishing themselves for easy recognition. These great brands have built their businesses to last long in the market.

Nike crafted their identity by building relationships with its ideal customers. They resonate with being full of energy, aggressive, youthful, competitive, and brand conscious. All around, a professional logo design is simple enough to be memorable but powerful enough to give your company the desired impression.

According to financeonline.com, 89% of marketers say that brand awareness is their top business objective. Similarly, 59% of consumers prefer buying new products from brands that they already know.

Good branding builds trust.

People want to purchase from a business that appears polished and legitimate. This builds trust because customers will feel confident you will deliver the solution that your business promises.

This is achieved through using the logo on business cards, staff T-shirts, or clothing and branding the office outside and inside to give the business the professional image it deserves.

People who encounter your business on any platform, be it on your website or social media, can easily identify it as a trusted brand.

The brand identity of a business typically resides in a logo. This is why the right logo for the business is important whether the business is small or large. An 80% increase in brand recognition is achieved using a colored logo design.

Great brand naming supports advertising.

Advertising is an important part of any business. If added to clothing apparel, company vehicles, flyers, social media designs, and more to spread the word about the business.

Good branding makes the jobs of marketing employees easier, it simply elevates the team’s marketing efforts. A brand with a clear message and name will in turn aid the marketing team to engage with customers.

This further helps in driving higher price points for a service or a product and hence has a positive impact on Return on Investment (ROI). Always keep in mind, presenting your business consistently across all platforms can increase revenue by up to 23%.

Good branding generates new leads.

Keeping a consistent identity, visual and verbal, puts your brand in the best light possible to generate desired leads. Good branding can help your business get word-of-mouth referrals.

Make it easy for customers to recognize you by being consistent across all platforms (digital or otherwise.) This will build trust with first-time visitors and, therefore, generate new leads.

Things to Keep in Mind.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation. All this makes acquiring new customers easier.

The most profitable businesses have one thing in common, they have established themselves as leaders in their respective industries through building unique and strong brands. Brand for the people interacting with your brand. They are the drivers of your business growth.

Branding is important for any business, but this cannot be overemphasized. With products from established brands getting sold at lower prices, how does one attract the customers to buy from their sites? The answer is creating a strong brand identity and rest assured that your prospective customers like to have known brands as compared to upcoming ones.

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Nonofo Joel
Nonofo Joel

Nonofo Joel is the CEO of The Brand Shop, leading with innovative branding strategies and a passion for growth. A passionate volunteer on the Lehikeng Board, he's committed to advancing human capital development across Africa.