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Why Your Business Needs a Website

A website is one of the most important tools for online presence. An online presence can have a great impact on the success of any business. Customers have all the power, they search for possible solutions online. This is because the buying process has changed, so should your way of engaging them.

With 93% of business decisions starting with a search engine search, that means if you don’t have a website, you are only selling to 7% of your market.

If your business does not have a website, a good portion of your customers will not find you. To this day, many businesses don’t realize that a lot of their customers go to their websites before buying.

Having a website can be a make or break for increased revenue generation. Websites should not only be appealing, but they must also help customers find a solution.

Why a Website is Important.

We’ve helped several businesses with designing websites over the years. It’s always a unique experience with each one.

Sometimes business owners are hesitant to get online. They can feel they have been successful without one, or the change is too overwhelming to take on. In some cases, it’s about the price of the website.

The good thing is solutions are always available for businesses of all sizes.

In case you still need convincing, have a look at the top 6 reasons why it’s important for your business to have a website.

1. A website increases credibility.

A credible business stands out as a trusted organization. This is one of the main reasons your business should have a website. To increase your credibility as an organization.

Chances are you are not the only one offering a service. Every day customers are searching for that service. A great website can help you communicate quality information to your customers.

For customers to check if your business is credible, they search online. Google receives 40,000 searches every second. This number keeps growing, which means a digital presence’s value keeps going up.

2. Showcasing your brand.

A credible business stands out as a trusted organization. This is one of the main reasons your business should have a website. To increase your credibility as an organization.

Chances are you are not the only one offering a service. Every day customers are searching for that service. A great website can help you communicate quality information to your customers.

For customers to check if your business is credible, they search online. Google receives 40,000 searches every second. This number keeps growing, which means a digital presence’s value keeps going up.

3. Generating sales leads.

It is important for any business to generate leads and to close sales. Without leads or sales, a business is as good as dead.

When people want to buy, they connect to your website, find valuable information. They will know how to contact you when they are ready.

When used, websites generate a positive return on investment (ROI).

4. Organic SEO traffic

An SEO optimized website will give a chance to appear on the first page of search engine results. When customers do research, they ask Google for suggestions. If you have a website, there is a chance you will appear on searches.

Generating leads through SEO will similarly help you increase your customer base.

5. Improves your customer service.

To improve your customer service, have an FAQ on your website. When you do this you reduce inquiries and leave room for more difficult questions to answer.

You can create a knowledge base for customers. Here they find solutions without contacting sales or support.

A website helps customers find useful information. When built right it gives the customer an all-around better experience.

6. A Big Deal in Digital Marketing

Leverage digital marketing and increase leads to your business. You most likely want to drive traffic to your website or landing page. To do this, historic data is important. It will help you identify your most qualified customer.

If you use paid ads, it will even give you the best return on your ad spend. This doesn’t mean you should not build your website if you don’t plan on running ads. Leads can still be generated without ad spend.

A website is an essential part of any business. This is because business is becoming easier to do online. It is where your customers live.

Keep in Mind

The key to generating the leads your business needs is to start building your website. If you already have one, that’s even better. Work on improving it over time by sharing valuable information. Feel free to contact us to start.

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Nonofo Joel
Nonofo Joel is a Brand Strategist at The Brand Shop. He frequently blogs about Branding, Website Design, and Search Engine Optimization on The Brand Shop Blog and other publications.