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Have you ever wondered about the impact of UX design on user satisfaction and business success? In today's digital age, a well-designed user experience can make or break a product or service. But what do the numbers say about the importance of UX design?
UX design has become an integral part of product development and marketing strategies. Companies are investing more than ever in creating seamless and intuitive user experiences to gain a competitive edge.
Understanding the statistics behind UX design can help businesses make informed decisions and prioritize user-centric design.
In this article, we will explore a range of UX design statistics that highlight its significance in the digital landscape.
UX Design
UX design, or user experience design, is the process of creating meaningful and seamless interactions between users and a digital product or service to enhance usability, satisfaction, and overall user engagement.
General UX Statistics
- Every $1 invested in UX results in a return of $100 (ROI = 9,900%).
- 39% will stop engaging with content when the images won’t load or the loading time takes too long.
- 85% of adults think that a company’s mobile website should be as good or better than their desktop website.
- 88% of users are less likely to return to a website after a bad user experience.
- Mobile users are 5 times more likely to abandon a task if the website isn’t optimized for mobile.
- Recent findings from Forrester Research suggest that a well-conceived, frictionless UX design could potentially raise customer conversion rates up to 400%.
Homepage UX Statistics
- 6% of sites feature a very narrow selection of product types on the homepage, which can lead to site abandonment if users don’t believe the site carries the product they’re seeking.
- 59% of websites use distracting or overly aggressive ads, pop-up banners, or overlay sign-up dialogs on the homepage that lead to negative reactions from users.
- 75% of sites that use an image carousel design on the homepage don’t implement it correctly, which often causes more harm than good during the shopping experience (for example, a carousel slide changing milliseconds before a user clicks, which causes the wrong page to load).
- 22% of websites don’t present the search field prominently on the homepage, which leads to problems for search-driven users or shoppers who want to use search as a fallback option during their browsing experience.
User Frustration UX Statistics
Frustrated users are unsatisfied, don’t like to use your app, will delete it without using it, or, in the worst case, will tell others about their bad experience. The following UX statistics will show you the importance of preventing user frustration:
- 3% of customers will tell 15 or more people about their bad experiences. 72% will tell 6 or more people about good experiences.
- Only 1 out of 26 customers complain when they are unsatisfied, the rest churn without saying anything. The absence of negative feedback isn’t a sign of satisfaction. 91% of unsatisfied customers who don’t complain simply leave.
- PWC found that 32% of the customers would leave a brand they loved after just one bad experience.
- 52% of users say the main reason why they won’t return to a website is aesthetics.
- 90% of users have stopped using an app due to poor performance.
- Only 1% of users say e-commerce websites meet their expectations every time.
- Only 55% of companies are currently conducting any user experience testing.
E-commerce UX Stats
- 48% left because the extra costs (including shipping, tax, and fees) were too high
- 24% abandoned the checkout process because the site prompted them to create an account
- 22% ended the checkout because delivery was too slow
- 18% of users didn’t trust the site with their credit card information
- 17% thought the checkout process was too complicated or too long
- 16% couldn’t see the total order cost before initiating checkout
- 13% of users left because the website crashed or showed errors
- 12% abandoned their purchase because they were dissatisfied with the site’s return policy
- 9% set aside their purchase because the checkout didn’t include enough payment methods
- 4% of users abandoned their purchase when their credit card was declined
Cart Abandonment Rate Statistics
- 48% left because the extra costs (including shipping, tax, and fees) were too high
- 24% abandoned the checkout process because the site prompted them to create an account
- 22% ended the checkout because delivery was too slow
- 18% of users didn’t trust the site with their credit card information
- 17% thought the checkout process was too complicated or too long
- 16% couldn’t see the total order cost before initiating checkout
- 13% of users left because the website crashed or showed errors
- 12% abandoned their purchase because they were dissatisfied with the site’s return policy
- 9% set aside their purchase because the checkout didn’t include enough payment methods
- 4% of users abandoned their purchase when their credit card was declined
Mobile UX Stats
- Over half of the global web traffic comes from mobile devices, and 80% of all internet users own a smartphone.
- Creating a positive user experience for mobile users is incredibly important, as 74% of mobile users say they’re more likely to revisit mobile-friendly websites.
- 95% of mobile sites place ads in primary areas of the homepage that cause distraction and interaction issues.
- 61% of mobile sites don’t use the correct keyboard layout (for example, a specialized numeric or email keyboard) for one or more form fields, which causes accidental typos.
- 66% of mobile sites place tappable elements too close to each other, and 32% of sites have tappable elements that are too small — both of which make it difficult for users to navigate the mobile interface reliably.
Why Invest in UX?
- Research from Forrester shows that, on average, every dollar invested in UX brings $100 in return. That’s an ROI of 9,900%.
- 86% of consumers are willing to pay more for a better customer experience.
- AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion.
- 89% of consumers began doing business with a competitor as a result of a poor customer experience.
- Conversion rates from tablets are still higher than smartphones - 2.4% versus 1% - which is similar to the traditional PC conversation rate of 4.31%
- 70% of enterprise app users wouldn't describe their most-used app as intuitive; only 13% would describe it as elegant.
- Only 55% of companies are currently conducting any online user experience testing.
- 61% of consumers have a better opinion of companies with a good mobile experience
