Graphic Design Statistics 2024

Getting your Trinity Audio player ready...

Have you ever wondered about the impact and importance of graphic design in our modern world? Graphic design is everywhere we look, from logos and advertisements to websites and social media posts. But just how influential is it?

Graphic design is an essential component of visual communication, using images, typography, and color to convey messages and create visual experiences. It plays a crucial role in marketing, branding, and overall aesthetics in various industries.

Understanding the statistics behind graphic design can provide valuable insights into its significance and influence in today's society.

In this article, we will explore a range of compelling statistics related to graphic design. Let's delve into the world of graphic design statistics and discover the fascinating facts and figures that reveal its true power.

Graphic Design

Graphic design is a craft where professionals create visual content to communicate messages.

General Graphic Design Statistics

The market size, measured by revenue, of the Web Design Services industry, is $11.0bn in 2023.
The market size of the Web Design Services industry is expected to decline -by 0.5% in 2023.
The market size of the Web Design Services industry in the US has declined 2.7% per year on average between 2018 and 2023.
The graphic design employment rate is projected to grow by 3% over the next decade.
90% of the graphic design industry is made up of freelancers.
The global graphic design industry's worth stands at $43.4 billion.
The graphic design market in the US is worth $13.3 billion.
COVID-19 might shrank the US graphic design industry by almost 15% in 2020.
Graphic design rates in the US average at around $25.66 per hour.
The graphic design employment rate will grow by 3% over the next decade.
Graphic designer turnover is 24% in under a year.

Graphic Design in Marketing

Graphic design and marketing are closely connected, with the former often influencing the success of the latter. Given the high volume of advertisements that individuals are exposed to daily, it is essential for your marketing strategy to incorporate visually appealing designs that will attract consumers.

Visual dimension is the #1 influencing factor that affects the purchasing decision for 92.6% of people.
Original graphics are an essential part of many companies’ marketing activities, with 32.5% reporting to have used them in 2021, according to graphic design statistics.
Up to 60.8% of digital marketers claim visuals are the most essential component of successful marketing.
Up to 85% of consumers use multiple devices at the same time, meaning marketers have to work twice as hard to capture the attention of consumers.
Up to 68% of marketers say they will use more visual content in the future.

Design in Content Marketing and Website Design

Design plays a crucial role in both content marketing and web design. It is the visual representation of your brand and can greatly impact how your audience perceives your content and website.

Examine the following statistics to gain an understanding of the importance of graphic designers in marketing and web design.

Around 51% of business-to-business (B2B) marketers prefer using visual assets in content marketing.
19% of businesses don’t use graphic design, but 67% of those companies would if there were a quicker, less expensive way to create graphic design materials.
Almost 40% of companies face a challenge in consistently creating aesthetically engaging content.
37% of companies would like to automate the process of creating consistently visually appealing content.
As far as visual graphics are concerned, infographics and videos top the charts.

Consumer Behavior Statistics

Now that it has been established that graphic design has a significant impact on marketing, web design, and branding, it is important to examine its role in influencing consumers and their choices. Here are some insights into how graphic design services impact consumer behavior:

If you have visual graphics, 85% of people are attracted to your brands.
93% of people agree that an object's visual dimensions influence their purchasing decisions.
Color and design play a role in consumer interest, as 50% of internet users have cited website design as influencing their brand opinions.
46% of people decide the credibility of a business or company based on its website designs.
Full-color ads had 40% more viewership than plain ads.

Graphic Design Statistics by Industry and Departments

Graphic design plays a crucial role in various industries and departments, from marketing and advertising to web design and branding. Understanding the impact and significance of graphic design in different sectors can help you make informed decisions and create effective visual communication strategies.

In this section, we will dive into the latest graphic design statistics by industry and department, providing valuable insights and trends for professionals in the field. Let's explore the data and discover how graphic design influences different sectors!

How HR and Recruiting Teams use Graphic Design

The top 3 content formats where HR and recruiting teams use graphic design are presentations, videos, and reports.
39% of HR professionals created more visuals and graphic design assets during and after the pandemic.
41% of HR teams created their designs in-house.
56% of HR teams increased their graphic design budgets in 2021.
Biggest benefit of graphic design for HR teams: It helps drive engagement in their social media posts.
HR teams’ biggest graphic design challenge: Not enough skills to create graphic design assets quickly.

How Marketing and Sales Teams Use Graphic Design

The top 3 content formats where marketing and sales teams use graphic design are social media graphics, videos, and presentations.
36% of marketing and sales departments created more graphic design assets during and after the pandemic.
43% of marketing and sales teams increased their graphic design budgets in 2021.
Marketing and sales teams’ biggest graphic design challenge: Design has to go through too many steps for approval.
Instagram is the top social channel for sharing graphic design assets among marketing and sales teams.

How Finance Teams Use Graphic Design

The top 3 content formats in finance where graphic design is used are presentations, social media graphics, infographics, and posters (tied for third place).
Biggest benefit of graphic design in finance: It helps their customers understand their products and services.
52% of finance teams created more visuals and graphic design assets during and after the pandemic.
62% of finance teams said they increased their graphic design budget in 2021.
Biggest graphic design challenge for finance teams in 2021: Too many steps to get approval in the graphic design process
41% of finance teams created graphic design assets in-house with a dedicated graphic designer.
Facebook is the top social channel for sharing graphic design assets among finance teams.

How Healthcare Teams Use Graphic Design

The top 3 content formats where graphic design is used in healthcare are social media graphics, presentations, flyers, and brochures (tied for third place).
62% of respondents in healthcare said that visuals and graphic design assets have helped their customers understand their products and services
54% of healthcare teams created mo.re visuals and graphic design assets during and after the pandemic
44% of healthcare respondents said they increased their graphic design budget in 2021.
Average annual graphic design budget in healthcare is $5000- $10000 ( one of the industries with the highest budget among survey respondents)
Biggest graphic design challenge for healthcare teams in 2021: It takes too long to get the graphic design assets done.
47% of healthcare teams create infographics in-house with a dedicated graphic designer.
Facebook is the top social channel for sharing graphic design assets among healthcare teams.

How SaaS Teams use Graphic Design

The top 3 content formats where graphic design is used in software industries are social media graphics, videos, and infographics.
The software industry has the highest annual graphic design budget in the survey, with a yearly budget of more than $ 10,000 for graphic design.
60% of software teams created more visuals and graphic design assets during and after the pandemic.
51% of respondents in software and tech industries said that visuals and graphic design assets have helped them generate more qualified leads.
Biggest graphic design challenge for healthcare teams in 2021: Design has to go through too many steps for approval.
52% of respondents in this industry tend to DIY their graphic design creation needs.
Instagram is the top social channel for sharing graphic design assets among software teams.

How Telecommunications Teams use Graphic Design

The top 3 content formats where graphic design is used in telecommunications are infographics, presentations, and social media graphics.
The average annual graphic design budget in telecommunications is $ 5,000 – $ 10,000, one of the industries with the highest budget.
43% of telecommunications businesses increased their annual graphic design budget in 2021.
81% of telecommunications teams said that visuals and graphic design assets have helped their customers understand their products and services better.
Biggest graphic design challenge for telecommunications teams in 2021: Design has to go through too many steps for approval.
75% of respondents in telecommunications created graphic designs in-house with a dedicated graphic designer in 2021.
LinkedIn is the top social channel for sharing graphic design assets among software teams.

How Retail Teams Use Graphic Design

The top 3 content formats where graphic design is used in retail are presentations, posters, and social media graphics.
57% of retail businesses said that visuals and graphic design assets helped them improve brand awareness in 2021.
Biggest graphic design challenge for retail teams in 2021: Design has to go through too many steps for approval.
57% of retail teams created graphic designs in-house with a dedicated graphic designer.
Instagram is the top social channel for sharing graphic design assets among software teams.

Rising Graphic Design Trends

What is the future of graphic design? Here are some current trends in graphic design that have been used successfully in marketing campaigns for many businesses:

A generally futuristic mood will be the major design focus in 2023, featuring dark-mode websites, liquid gradients, and sci-fi logos.
Background gradients are gaining popularity by 50%.
Chaotic, asymmetrical design, also known as the “anti-design movement,” is 325% more popular.
Y2K aesthetics have also recently gained and maintained popularity, with the design style up 205%.

Sources: G2, PRNewswire, Piktochart, DDIY, Truelist