The FedEx logo is one of the most iconic logo designs in the world. The FedEx logo was designed by Lindon Leader, when he was with Leader associates in 1994. The logo has since been an award winner. The original design however was not something to celebrate much about.

Source: FedEx Newsroom
Who is FedEx?
FedEx is a shipping company with shipping goods all over the world. Originally the company was named federal express to attract the Federal Reserve Bank workers. Federal Express officially started operating in 1973. In the 1980’s the company set a historic revenue record of $1billion., and within a year they began overseas deliveries.

Source: Logo my Way.
The 1994 Rebrand to FedEx
In 1994 federal express officially rebranded to FedEx. A number of design teams worked on the FedEx logo which resulted in Leader’s design being the winning design from over 200 design concepts.
It’s instantly recognizable for good reason, as the FedEx logo has been in use since 1994.
The arrow symbolizes how FedEx delivers packages “anywhere,” and “Worldwide” speaks to how FedEx has service across the world. The arrow pointing upward speaks to the air power that FedEx has, while the upward motion of the arrow also symbolizes the upward motion of packages carried in their cargo planes.
The FedEx logo is instantly recognizable, and that recognition is why the logo has been so successful at building brand awareness for FedEx.
