There are many ways in which a logo can be described. It can be attractive, innovative, unique, attractive, and the list goes on. But, one of the strongest reasons why a logo is successful is because of its longevity.
The FedEx logo, for example, has stood the test of time. The brand itself has managed to stand the test of time through constant reinvention and evolution.
The logo is iconic and has been able to cultivate a sense of loyalty, familiarity, and trustworthiness.
The logo is instantly recognizable and has become synonymous with the shipping giant. It is also deceptively simple. It has used this symbol to depict speed and efficiency.
The logo has also evolved over the years, but the original form can still be seen in the logo today. The logo’s simplicity is one of the many reasons that it has stood the test of time.
“Inspiration is for amateurs — the rest of us just show up and get to work.” ~ Steve Jobs
Logo design is perhaps the most difficult and misunderstood aspect of branding. The logo is a symbol, and symbols are representations of an idea. You create the symbol for your brand, it must express your values, your product, and your personality.