Facebook is by far the largest social media network with over 1.9 billion users monthly. It is home to businesses and individuals selling online services and products on the Facebook marketplace.
According to CNBC facebook, is suffering its worst outage since 2008. Facebook and its apps have been down for more than 3 hours since the afternoon of Monday. There is no access to Facebook, message apps, and WhatsApp. Downdectector shows there have been over 127, 000 reports in the first hour of the outage.
The company’s entire network of services suddenly went offline.
A look at Down Detector reveals the problems are widespread. It’s not clear exactly why the platforms are unreachable for so many people, their DNS records show that similar to last week’s Slack outage, the problem is most likely DNS.
Cloudflare senior vice president Dane Knecht notes that Facebook’s border gateway protocol routes have been “withdrawn from the internet.”
In 2019, a similar outage occurred and lasted about an hour. Facebook blamed a server configuration change for that outage. #Facebookdown and #instagramdown were trending on Twitter as users around the world reported these apps were not functioning.
But, what does this mean for your digital advertising and sales?
- Facebook ads are not running.
- Facebook business pages are not accessible, so brands cannot connect with their audience on Facebook and Instagram.
- Digital services sold on Facebook and Instagram cannot be sold.
In addition to this, the outage is affecting Workplace from Facebook customers and, according to Jane Manchun Wong, Facebook’s internal sites.
Facebook communications executive Andy Stone on Twitter says, “We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.”
Facebook and Instagram have also released statements on Twitter stating they are aware of the problem.