The Benefits of Copywriting: Unlocking The Unknown Treasure

Getting your Trinity Audio player ready...

Are you looking to draw more attention to your business? Do you wonder what magic touch can make people pay attention and take action?

Copywriting is the art of writing persuasive content that persuades the audience to take a desired action. This powerful tool has been used for decades by marketers and businesses to capture attention and boost sales. Its effectiveness makes it one of the essential elements in the success of any marketing campaign.

Copywriting has immense power when it comes to persuasion and marketing, but what are its other benefits?

In this article, we will explore the multiple advantages of copywriting and why every successful business should invest in a good copywriter.


Copywriting is a technique consisting of the creation of commercial texts (copy) in order to persuade potential clients to act.

What is copywriting?

Copywriting is a marketing strategy consisting of writing words or texts with the primary purpose of persuading the audience to take a specific action, such as purchasing a product, visiting a website, or signing up for a newsletter. The goal of copywriting is to not only inform the audience but also to evoke an emotional response that prompts them to take action.

Copywriting can be used in a variety of forms, such as advertising, web content, email campaigns, product descriptions, and even social media posts. It is a fundamental component of marketing, as it helps businesses to promote their products or services and effectively communicate their unique value proposition to their target audience.

A successful copywriting campaign should be clear, concise, and compelling. It should grab the reader's attention, hold their interest, and motivate them to take the desired action. Whether you're creating a tagline, writing a product description, or crafting an email campaign, copywriting requires creativity, critical thinking, and a deep understanding of your target audience and what motivates them.

12 Benefits of Great Copywriting 

Copywriting is an invaluable tool for any business or website, as a well-crafted message can help you engage with customers and encourage them to take action.

So let's explore the benefits of great copywriting and find out why it's so important for your marketing efforts:

1. Copywriting Builds Your Company's Image

Copywriting is a critical aspect of marketing that plays a crucial role in building a company's image and creating a strong first impression with potential customers. It is the art of writing words that persuade and convince, making the reader take a specific action, like buying a product or service.

The web copy is the first point of contact between a business and its potential customers, and it's important that it accurately reflects the quality of the products or services that the business provides. Poor grammar, incorrect tone, or a poor user experience can have a negative impact on the reader's impression of the company.

Copywriting that is well done takes into consideration all of these factors and finds the best possible way to present the business in a favorable light.

For example, Steinway Pianos uses elegant copywriting to paint a picture of their brand and their range of pianos, allowing readers to experience the quality and performance benefits of playing on a Steinway piano.

Great copywriting not only presents a brand in a positive light but also allows the reader to truly understand what the brand represents and what it has to offer. By writing effective and persuasive copy, a business can start its relationship with potential customers on the right foot and establish itself as a credible and professional company.

2. Forms an Emotional Bond with Audience Through Brand Story

Copywriting plays a role in forming an emotional bond with your audience through brand storytelling. When potential customers encounter your brand, they want to know if you are the right solution for them. To find out, they will dive deeper to learn more about you. This is where your brand story comes into play.

A well-crafted brand story has the power to connect with your audience, making them feel understood and assuring them that you are the right choice. A great brand story helps build an emotional connection between the brand and the audience by touching on the audience's anxieties, hopes, and dreams.

For example, Warby Parker is an e-commerce company that sells glasses at affordable prices. The brand's story shares how it went through the same struggles as its customers, and how this led to the company's creation. This story helps build a relationship with the audience, making them feel a sense of trust and understanding.

Ultimately, a strong brand story can be the key to establishing a loyal customer base. Through storytelling, you can build an emotional connection with your audience, making them more likely to trust and buy from you. Great copywriting helps make that connection possible.

3. Brings Out the Full Personality of Your Brand

Your business has multiple points of contact that help you maintain connections with your audience in addition to the front page and brand story.

One of the key elements of copywriting is to keep the tone and style of your brand consistent across all touchpoints. This includes emails, social media posts, and blog articles. Consistency in tone helps your audience feel more intimate and familiar with your brand, making them more likely to become loyal customers.

Another important aspect of copywriting is the ability to tell a story and connect with your audience emotionally. A well-crafted brand story can touch on the hopes, dreams, and pains of your audience, making them feel understood and creating a strong bond with your brand.

One great example of a company that has used copywriting to bring out the full personality of its brand is The Hustle. The daily tech-newsletter targets millennial bros and their tone of voice perfectly reflect this audience. With humor and casual language, the newsletters allow subscribers to easily identify with the brand and look forward to receiving each issue.

Copywriting plays a vital role in building a positive image for your brand and creating a lasting impression on your audience. Whether you're starting a new business or looking to refresh your marketing strategy, consider investing in copywriting to take your brand to the next level.

4. Distinguishes Your Business from Competitors

Consumers today have numerous options to choose from when it comes to purchasing a product or service. A simple online search provides them with numerous options, and they won't settle for just any business that comes their way. To win their trust and business, it's essential to differentiate yourself from your competitors and connect your products' benefits to their needs.

This is where great copywriting comes in. A professional copywriter can help you highlight what sets your business apart from others in an objective manner. As a business owner, it can be challenging to do so, especially when you are too involved in the daily operations and end up using detailed, technical language that distances you from your audience.

Copywriters have a deep understanding of psychology and market experience, making them well-equipped to analyze markets and spot gaps that your business can fill. By filling these gaps, you can make your customers choose you over your competitors.

For example, Convertkit, an email marketing software company, stands out among its competitors like MailChimp by crafting copy that specifically speaks to creatives and side hustlers. They use examples that are relatable and emotionally resonate with their ideal customers, making them a preferred choice.

5. Helps You Rank Higher on Google

Great copywriting can help you rank higher on Google, making it easier for potential customers to find you. Having a well-designed website is important, but it's not enough if you're not seen.

Your website is like a virtual salesperson, but it can only generate sales if visitors come to it. To drive targeted and organic traffic to your website, it's crucial to rank high on Google.

Copywriting can serve two purposes - not only does it help convert visitors into paying customers, but it also optimizes your website to rank on Google. This is achieved by integrating keywords into your website's copy that your target audience is searching for.

The goal is to make these keywords fit into the text in a natural and seamless way, much like how Shopify's website cleverly incorporates keywords into its content.

6. Presents Information in a Highly Persuasive Manner

Great copywriting is all about presenting information in a highly persuasive manner. It's about grabbing the reader's attention and keeping them interested, instead of boring them with a string of dull sentences. The aim is to make the reader feel like the main hero of the story and to have the benefits and features you are presenting jump out at them.

To achieve this, copywriting must understand the customer persona and what triggers them both logically and emotionally. This is especially important when selling a product, like a marketing book, in a market with a lot of competition.

For example, Traffic Secrets presents information in a highly persuasive, benefit-driven manner that hits on the key pain points faced by their ideal prospects, such as finding their target audience and customers. This type of copywriting also draws attention to critical points through the use of strategic underlining and bolding of certain words and phrases.

7. Persuades Readers to Take Action

Great copywriting is crucial in converting leads into paying customers. A well-crafted copy not only presents information in a persuasive manner but also persuades readers to take action. In order to drive results and achieve a tangible return, the copy needs to address the fear that consumers may have when it comes to spending their money.

A powerful headline that captures attention, benefit-driven copy that builds desire, an enticing offer, impressive and well-targeted social proof, and a simple, compelling call-to-action can all help to mitigate these fears. The best copywriting is powered by a deep understanding of buyer psychology and the ability to pull the right logical and emotional triggers.

For example, Basecamp's copywriting addresses the key money objection by offering a free trial and a no credit card required call-to-action. This builds confidence in their product and encourages the reader to take action.

8. Maximizes the ROI of Your Digital Marketing

Advertising costs on platforms such as Facebook Ads and Google AdWords have been steadily increasing over the years due to the increasing competition for ad space. However, due to the recent COVID-19 pandemic, costs may have temporarily decreased but are expected to rise again when the world recovers.

The cost of advertising on both platforms is also affected by the relevancy of the content. Relevancy refers to whether the viewers receive what they were promised when they click on an ad. Both Google and Facebook have a measure of relevancy, known as the "Quality Score" and "Relevancy Score" respectively. The higher the score, the more your ad will be shown to your audience.

For instance, Google may place your ad in a higher page position and Facebook may show your ad to more consumers' feeds. This means that the more your ad is seen, the more clicks you will get with the same advertising budget, which in turn lowers your Cost Per Click (CPC). If your CPC decreases by $0.10 from $1, you can easily save thousands in marketing spend.

The relevancy of your ads also ensures that you have higher conversion rates, maximizing your ROI. Great copywriting can help you craft relevant ads that will lower your costs and increase your returns.

9. Protects You from the Consequences of Bad

If you are still not convinced of the benefits of great copywriting, consider the consequences of poor copywriting. Poorly written content can damage your company's image, making it appear untrustworthy and unprofessional. This can drive away potential customers and cause existing customers to think twice about continuing business with you. Not only will your sales stagnate, but they may also decrease.

Prospective employees may not want to be associated with a company that lacks credibility, making it more difficult for you to attract top talent. Partners may also withdraw from partnerships, making it harder for you to grow your business.

All of the time, effort, and money that you invest in sub-par copywriting will be for nothing, as your competitors will take advantage of the opportunity to prove their worthiness.

Avoid these negative consequences by working with a professional copywriter. A professional copywriter has the knowledge and experience to help you achieve your desired results, ensuring that your copywriting is effective and engaging.

Brands like Tiffany & Co understand the power of words, with every line carefully crafted to convey a sense of style and exclusivity to their readers.

Great copywriting doesn't just help you convert better, it protects your brand and helps to ensure its longevity and success.

10. Copywriting and UX go hand in hand

The importance of copywriting in user experience (UX) cannot be overstated. While web developers and graphic designers have a significant impact on UX, the role of copywriting is just as crucial. Good copywriting makes it easier for users to navigate your website and understand the content.

On the other hand, poor copywriting can quickly drive users away, just like it would have driven you away from an article with unorganized content and unclear headings.

When you work with a professional copywriter, they will ensure that your copy is written in a user-friendly manner. This includes using clear headings, call-to-actions, and direct links to make it easy for users to find what they're looking for and engage with your content.

The result is a website that not only looks good but is also easy to use and understand, increasing the chances of conversion.

11. Copywriting creates value-driven content

Copywriting is all about creating content that has real value for your customers. Whether you're creating marketing materials, advertising copy, or anything else, it's important to make sure that your content offers something of value to your audience.

A professional copywriter can help you craft content that not only offers real value to your customers, but also effectively promotes your brand, products, and services.

Value-driven content is more likely to capture your customer's attention and inspire them to take action. By working with an experienced copywriter, you can ensure that your content is both engaging and effective, helping you to build a strong relationship with your audience and drive better results for your business.

12. Better traffic

Good copywriting leads to better traffic on your website. The quality of your copy can have a significant impact on the reach of your advertisements, particularly on Google Ads. A well-written copy with a strong headline will draw in more visitors and generate more clicks, leading to an increase in traffic to your website.

A good copywriter will ensure that your call-to-action is compelling, enticing users to take action and increasing your chances of converting them into customers. By catering to your target group, you increase the likelihood of reaching more people, making your advertising efforts more effective.

In a market with many options, having high-quality copy that sets you apart is crucial to the success of your digital marketing efforts.

Grow with Copywriting

Copywriting is an incredibly powerful tool for communicators, entrepreneurs, and anyone else looking to make an impact through their words. Whether you're looking to inform and engage your audience, increase conversions on your website, or build awareness of your brand, copywriting can create the perfect messages for you.

The benefits of copywriting go beyond the immediate reward of higher conversion rates or more visits to your website - it also provides a chance to build trust with customers, establish a strong brand identity and boost customer retention.

Copywriting isn't just about getting people to take action; it's about helping them connect with what you have to offer and building a lasting connection that will keep them coming back for more.

Share your love
Avatar photo
Tumisang Bogwasi

Tumisang Bogwasi, a 2X award-winning entrepreneur and is the founder of The Brand Shop, specializing in innovative branding strategies that empower businesses to stand out. Outside work, he enjoys community engagement and outdoor adventures.