If you are running a construction business, then you understand how big of a role your logo plays in the image of your company. You’ve probably even heard that your logo is important, but have no concrete ideas of what makes one good or bad.
Every construction company needs a logo. It is a representation of a brand, a business identity, and a source of pride for an organization.
The construction industry has been going strong for decades now and will even continue to grow more in the upcoming years. With this influx of projects, you can be sure that there will also be an increase in construction companies looking for work.
Have you ever wondered just what goes into creating a logo for a construction company? That is exactly what we’re going to talk about.
A logo is a visual representation of your company or brand. And if you’re a construction company, it’s going to include a lot of elements. Here are some things to consider when designing a logo for your business:
Keep Your Construction It Simple
The more simple your logo is, the more memorable and memorable it will be. Make sure that your logo does not have too many elements, but rather keeps it simple and clean.
This also reduces the need for graphics or other design elements that may increase the complexity of the logo. If you want to create an edgy-looking logo, look at logos that you like and see if they have anything like them such as font style or color choice.
Takeaway: A design should be simple, pleasing, and attractive. The right balance between all these factors can help it become a great logo for your business.
Construction companies have a tough time finding a visual identity that works for them. In the battle to create the perfect logo, it’s easy to fall into a trap of letting your creativity run wild, rejecting any suggestions from others.
But this can be an ineffective way to build your brand. Instead, consider these six tips from simple to complex:
Think About your Brand’s Basic Elements.
These include the colors you will be using for your business cards, letterhead, and other marketing materials. This is also where you should start if you want to use the same colors in your logo too.
You might not think this is important at first, but it is important to choose colors that are easy on the eye and complement each other.
Your Branding Elements are a Building Block.
If you’re starting out, you might not have an identifiable logo yet. It can sometimes help to look at what other companies are doing with their company’s image. Then think about how they do it and how it sets them apart from others in their industry.
Stick with One or Two Shades
Once you’ve chosen some of your branding elements, keep it simple by sticking with one or two shades. Apply for all your business cards, letterhead, and other marketing materials. It’s easy for businesses to get carried away with logos if they aren’t careful.
Having a lot can look overwhelming on promotional materials like business cards or letterheads.
Limit yourself here by only using one or two shades. This is so that everyone knows what they are looking at when they see it. It should be the same when printed out or displayed on digital marketing media.
About 76% of the leading brands only use mono or two-color tones in their logos. This means people value brands that do not confuse their identity.
Work the Details of your Construction Logo
Next up are the details of your logo design itself. Characters and symbols that make up your company name and/or slogan.