Have you ever watched a brand video that left a lasting impression on you? One that made you feel a certain way about a product or company? Creating a successful brand video is an art form, and some companies do it better than others.
According to Oberlo, 91% of consumers want to see more online video content from brands. It highlights how crucial for businesses to have a strong online presence, and video content is becoming increasingly popular. A well-crafted brand video can be an effective way to communicate a company's values, showcase its products or services, and connect with its target audience.
But how do you create a brand video that stands out from the crowd? With so many videos flooding the internet, it can be challenging to know where to start. Fortunately, some companies have set the bar high when it comes to creating brand videos.
In this article, we will showcase some of the best examples of creative brand videos that have made an impact on viewers.
A brand video is a type of marketing video that showcases a company or organization's brand identity, values, and mission in a visually compelling and emotionally engaging way.
What is a Brand Video?
A brand video is a type of marketing content that aims to promote a brand's identity, values, and mission through visual storytelling.
It is a short video that encapsulates a brand's essence and communicates its unique selling proposition engagingly and memorably.
A brand video often features a mix of live-action footage, animation, and graphics to showcase the brand's personality and tone, and may include testimonials, product demonstrations, or other relevant information.
The goal of a brand video is to create an emotional connection with the audience and build brand awareness, trust, and loyalty.
24 Great Brand Video Examples
Video is an incredibly powerful tool for building your brand and connecting with your audience. But with so many brands out there creating videos, how can you make yours stand out?
We'll take a look at 25 great brand video examples that will inspire you to create your own impactful content. So let's dive in and see what makes these videos so effective!
Netflix's mission is to entertain the world by delivering captivating stories. The company achieves this through their vast collection of TV shows and movies, which offer viewers the chance to experience a range of emotions, expand their perspectives, and connect with others. In their "One Story Away" campaign, Netflix highlights the power of storytelling to bring people together and convey powerful messages.
The brand video for this campaign showcases a range of scenes from various TV shows and movies, giving viewers a glimpse into the many different worlds and narratives that they can explore on Netflix. The video is expertly crafted to convey the sentiment of the campaign, demonstrating the impact that storytelling can have on our lives.
2. Coca Cola
The video in question features Coca-Cola and highlights the good feelings that come with it, without actually describing the product itself. It's not immediately clear what type of video it is, but it seems to be a promotional piece that emphasizes the story and the emotions associated with the brand.
Interestingly, the video manages to convey this sentiment without using any spoken words.
The main message of the video is that Coca-Cola can help people have a good time, particularly at a party. The video shows people from all walks of life coming together to enjoy each other's company and have fun, with Coca-Cola as a common thread connecting them.
The focus is on the positive emotions and experiences that people can have when they drink Coca-Cola, rather than on the product's ingredients or taste.
Ikea's video "Make Home Count" is an emotional spot that resonated with viewers during the start of the pandemic. As people felt more disconnected than ever, Ikea reminded us that we are all in this together.
The video captures everyday moments at home and highlights the importance of creating a comfortable and functional living space. What's impressive is that the piece was made entirely from footage shot at home by Ikea employees. This proves that high-quality content can be produced even with limited resources.
The video is a great example of how a brand can connect with its audience by focusing on its shared experiences and values.
Slack's Brand Profile Video showcases the company's alignment with the future of work through simple graphics that make the concept easy to understand.
The video highlights that Slack is one of the programs that has made working from home easier. The video focuses on the benefits of using Slack in a remote work environment, where it can keep teams connected and collaborate seamlessly, ultimately boosting productivity.
With a clear message and straightforward visuals, the video effectively communicates Slack's value proposition to potential customers.
5. NVIDIA GeForce
The NVIDIA GeForce video titled "NVIDIA Marbles at Night | RTX Demo" showcases the impressive capabilities of their interactive graphics technology used in laptops, mobile devices, and more.
The video demonstrates the graphics in the Marbles at Night game and is so convincing that one might mistake it for a live-action video. However, it is pure animation that showcases the stunning capabilities of the technology.
NVIDIA's technology is truly astonishing, and the video demonstrates just how far they have come. It is a great example of the "show, don't tell" principle, which emphasizes the importance of visuals in conveying a message.
The demo in the video runs on a single NVIDIA RTX 8000 GPU, which is an impressive feat that showcases the technology's power.
Apple is a pioneer in the technology industry, and its corporate video reflects this by showcasing a range of people using its products in different scenarios.
The video showcases various Apple products, including iPhones, iPads, MacBooks, and Apple Watches, in a range of settings, from office environments to outdoor adventures. The visuals of the video are crisp, modern, and stylish, typical of Apple's aesthetic.
The most striking part of the video, however, is its ending. In a surprising twist, a single line of text appears on the screen that reads, "Shot in one day entirely on iPhone." This revelation highlights the impressive capabilities of Apple's products and reinforces the brand's emphasis on innovation and cutting-edge technology.
Rather than explicitly stating its product's value, Apple strategically lets its products and values shine without saying a word. The video effectively showcases Apple's commitment to creating high-quality, user-friendly products that are versatile enough to capture stunning visuals.
It is a compelling example of how a brand can use video to showcase its values and products simultaneously, without coming across as overly promotional.
7. Three Sixty Property Group
The corporate video of Three Sixty Property Group showcases the company's values through a narration that is accompanied by video clips. What sets this video apart from others is that the company decided to use real video clips rather than animations or graphics.
While animation works well for some brands, Three Sixty Property Group's decision to use real people in their video clips creates a more personal touch.
It's essential to consider your brand's style and values when creating a corporate video. The video style should be selected to match the brand's identity and message. Some brands benefit from animation, while others, like Three Sixty Property Group, benefit from showcasing real people in their videos.
This Nike video pays tribute to the late Kobe Bryant and is titled "Birthplace of Dreams." The video features a young boy from China who dreams of becoming a basketball player like Kobe Bryant. The video follows the boy as he trains and practices, overcoming obstacles and honing his skills.
Throughout the video, Kobe Bryant's voice can be heard giving motivational advice, such as "Don't let anyone else tell you that your dreams are too big" and "If you want to make your dreams come true, the first thing you have to do is wake up."
The video culminates in the boy's basketball game, where he sees a surprise guest in the crowd - Kobe Bryant himself. The two share a moment, and the video ends with Kobe telling the boy to "remember to always keep your dreams big and aim high."
Overall, the video is a touching tribute to Kobe Bryant's legacy and a powerful reminder to never give up on your dreams.
Vidico has partnered with Sisense to create a captivating brand video that effectively communicates the platform's capabilities through a compelling story. The video begins with a powerful introduction that highlights the advantages of the solution, followed by a series of illustrative scenes.
These scenes showcase the various features of the platform in a well-organized manner that enables viewers to connect with and comprehend easily. Furthermore, UI animations are strategically implemented throughout the explainer to grab the audience's attention and keep them engaged.
Additionally, a dedicated project manager oversees every aspect of the production process, ensuring that each step is tailored to the client's needs. As a result, the final product not only meets but exceeds expectations.
Overall, this unique video is an excellent marketing tool that can help businesses achieve their objectives faster.
The Polaroid Now - Real Connection video showcases how the Polaroid Now camera can capture real moments and create a lasting connection. The video follows a young woman as she goes about her day, taking photos with her Polaroid Now camera.
The visuals are accompanied by a voiceover that emphasizes the importance of capturing real, tangible moments in a world where everything is digital.
What sets this video apart is the raw and authentic footage. The camera movements are shaky and imperfect, and the shots are not staged or overly produced. Instead, they feel like genuine moments captured on film. The use of warm and vibrant colours adds to the nostalgic feel of the video, reminding viewers of the beauty of physical photographs.
The video also includes testimonials from Polaroid Now users, further emphasizing the connection people feel to the camera and the memories it captures. The overall message is clear: the Polaroid Now camera allows you to create real connections with the people and moments that matter most.
Patagonia is known for its dedication to environmentalism, and this is reflected in its video content. The Brand Spotlight video serves as a great example of how the company stays true to its mission in every product and project they create.
The video highlights their devotion to sustainability and is a great showcase of their brand.
The video features interviews with Patagonia employees, who share their personal stories and passion for the environment. They discuss how the company works to reduce its environmental impact, from using sustainable materials to promoting fair labour practices.
The footage of the company's factories and manufacturing processes emphasizes their commitment to ethical production.
The video also showcases the company's activism efforts. It includes footage of Patagonia's campaigns to protect public lands and preserve the environment.
By highlighting its work beyond just making clothing and gear, Patagonia reinforces their values and shows its audience that they are more than just a clothing company.
12. Sydney Water PSA
Sydney Water created a video to raise awareness about water waste and does it in a way that successfully grabs people's attention, delivers an earnest message, and makes it accessible for all.
The video, titled "Love Water," features beautiful and seamless 3D animation that strikes a nice balance between colourful visuals and serious issues.
The video's use of 3D animation adds a layer of sophistication to the message without being overly depressing. Instead, it tells a story that reinforces the importance of conserving water in a way that engages and inspires the audience.
The animation is visually stunning and showcases the beauty of water, from its flow to the wildlife it supports, while also addressing the consequences of water waste.
Overall, Sydney Water's "Love Water" video is a perfect example of how a brand can use creative and engaging storytelling to educate its audience on important social and environmental issues.
13. Dove Soap
Dove Soap created a training video that adds value without directly selling its products. The video features a doula teaching new mothers how to give their babies their first bath.
While Dove sells soap, the focus of the video is on educating new mothers and providing them with helpful tips.
The video is effective because it doesn't come across as overly promotional or sales. Instead, it positions Dove as a brand that cares about its customers and wants to provide them with useful information. The use of Dove products in the video is subtle and doesn't detract from the overall message.
By creating a video that focuses on providing value to its target audience, Dove can establish itself as a trusted authority in the baby care space. The video helps to build a positive brand image and fosters a sense of loyalty among its customers.
14. Google Pixel 4
When it comes to brand videos, an epic cinematic tale is not always necessary to create an effective video, as demonstrated in the Google Pixel 4 video. This video is a simple product demo that showcases the phone's new features, such as the improved camera and Google Assistant.
What makes this video effective is its clear and concise approach. The video is only one minute and forty seconds long and focuses on demonstrating the phone's features without any unnecessary fluff. The video also uses engaging visuals and upbeat music to keep the viewer interested.
This video shows that even a straightforward approach can be an effective way to showcase a product, as long as it's done well. The Google Pixel 4 video proves that highlighting a product's features simply and engagingly can be just as effective as creating an elaborate brand story.
The "All You Need to Launch a _____" video series by Squarespace is a great example of how you don't need to reinvent the wheel to create a successful brand video.
The series follows a straightforward formula: listing the key ingredients necessary to create a thriving business, with Squarespace as a crucial component.
The videos showcase how Squarespace empowers its customers by providing the tools needed to create a professional online presence, regardless of industry or skill level. They also emphasize Squarespace's accessibility by presenting it as an essential ingredient alongside other vital components of starting a business.
This approach allows Squarespace to highlight the platform's versatility without being overly salesy.
The videos are expertly crafted to appeal to entrepreneurs, startups, and small business owners, addressing the challenges they face in creating an online presence.
By providing tips and advice on how to use Squarespace, the videos offer real value to the viewers. Squarespace successfully uses this video series to showcase its brand values and create an emotional connection with its target audience.
Klarna is a Swedish brand that has caught our attention with its creative approach to brand video. In their series of low-production videos, Klarna strikes a unique balance between humour, absurdity, and curiosity.
The videos feature a cast of gossiping and singing puppets, leaving viewers wondering what it has to do with an online shopping app. The brand's willingness to take risks and embrace the weird is refreshing and entertaining, making them stand out from the crowd.
The videos may be low-production, but they deliver high-value entertainment that captures the audience's attention. The use of puppets adds a playful element that makes the videos enjoyable to watch. By taking a more humorous approach, Klarna differentiates itself from other more serious financial brands.
It's a bold move that may not work for every brand, but it works perfectly for Klarna, leaving a lasting impression on viewers.
17. Kenya Ice Hockey Team Dreams Big
Alibaba's video about the Kenyan Ice Hockey Team aims to inspire viewers by highlighting that before anything big happens, there is a spark. This video encourages viewers to dream beyond the possible, and it shows that Alibaba was once just an idea before becoming a household name.
What sets this video apart is that it doesn't focus entirely on the Alibaba brand, but rather on the inspiring story of the Kenyan Ice Hockey Team.
The video is inspiring because it shows how a group of determined individuals can overcome incredible odds to achieve their dreams. It features interviews with members of the team, who speak passionately about their love of the sport and their determination to succeed.
The video also showcases the team's hard work and dedication, as they train on a rink made of synthetic ice, practice with makeshift equipment, and compete against teams from other countries.
What makes this video particularly effective is its focus on the universal themes of perseverance and determination. Even though the video is not entirely focused on the Alibaba brand, it still manages to reinforce the company's values of hard work and determination.
By showcasing the inspiring story of the Kenyan Ice Hockey Team, Alibaba encourages viewers to believe in themselves and to dream big, no matter what obstacles they may face.
18. Starbucks Coffee Perfection
The Starbucks marketing video has two equally impressive parts. First is the visual aspect, which speaks for itself and doesn't require any commentary beyond total appreciation. Second is the script, which deserves a closer look.
Starbucks took a unique approach with their brand marketing video script by starting the story from the end: a fresh and delicious coffee on our desk. But what about the rest of the process that most of us haven't ever thought of?
This video takes the viewer on a journey through the lengthy process of growing, sourcing, roasting, and finally preparing the coffee beans for consumption.
This clever backtracking tactic helps Starbucks to add education and awareness to their brand while remaining entertaining and increasing brand passion. If you want to create a deeper relationship with your audience or build trust with those who have recently discovered your brand, take inspiration from this approach for your next marketing project.
In the world of corporate videos, it can be a challenge for bigger brands to create an intimate feel. However, Honda's corporate video provides a great example of how this can be done successfully.
The video features several Honda employees from different parts of the world, with each person sharing their personal views on what Honda means to them.
The video is effective in creating an emotional connection with viewers by showcasing the passion and dedication of Honda employees. By highlighting the human aspect of the brand, Honda can establish a personal connection with its audience, which can help build brand loyalty.
This approach can be useful for any brand looking to create a deeper connection with its audience. By allowing employees to speak about their experiences and what the company means to them, the video helps to create a sense of community and shared purpose.
Honda's corporate video is an excellent example of how to build intimacy and connection with a larger brand. It shows how allowing employees to share their stories and perspectives can help to create a more human and relatable brand image.
Spotify's Equalizer Series is a video series that targets not just music listeners, but also music makers. Spotify's tutorials help musicians improve their craft and enable them to share their music with the world.
The video series showcases a range of working artists and producers demonstrating their skills in different aspects of music production.
For example, the producing duo Vaz demonstrates their signature vocal layering, Tami T reveals how she organizes her workflow, and engineer Linn Fija shows how to set up a mic.
The Equalizer Series is perfect for music nerds who enjoy behind-the-scenes content, as well as an excellent platform for showcasing hardworking music professionals. The series is a testament to Spotify's commitment to the music community and its mission to make music accessible to everyone.
21. 75 Years of BIC
BIC, a well-known brand for its pens, lighters, and razors, has utilized its famous products to tell the story of its brand in its marketing video, "75 Years of BIC."
This video exemplifies the different strategies and alternative scenarios that can be used to create a powerful impact in a brand marketing video. It is a great piece to study for anyone who wants to create a successful marketing video.
In the video, BIC takes the audience on a journey through the evolution of its brand over the last 75 years. The video features a combination of archival footage, animations, and testimonials from employees, all culminating in a celebration of BIC's heritage and values.
This approach shows that even if a brand has been around for a long time, there are always new and innovative ways to tell its story. By showcasing its history and the people behind the brand, BIC successfully creates an emotional connection with its audience and reinforces its position as a trusted and established brand.
The "75 Years of BIC" video is an excellent example of how a brand can leverage its history and products to create a compelling marketing video that resonates with its audience.
This marketing video from Bark demonstrates how a company can tell its story in an authentic way that resonates with its target audience.
The video highlights the company's love and passion for dogs, portraying them as furry members of "upper management." The video showcases happy customers and their dogs, showcasing the company's products and how they enhance the lives of dogs and their owners.
What's great about this video is how it builds a connection with the audience, even as it sells products. The focus is not just on the products themselves but on the company's values and how they align with those of its customers.
By showcasing real dogs and their owners, Bark can create an emotional connection with viewers, tapping into their love and loyalty for their furry friends.
This video is a great example of how a brand can use storytelling to create a deeper connection with its audience. By focusing on their passion for dogs and the happiness their products bring to customers and their pets, Bark can sell not just products, but an experience and a way of life.
23. Samsung: Teaching Tech to Teachers
A brand video not only creates brand awareness but is also an effective way of showcasing what your product or service can do. Samsung Electronics, a global technological leader, aims to help people discover new possibilities.
In this brand video, titled "Teaching Tech To Teachers," Samsung demonstrates how its new educational technology can assist teachers in creating connected classrooms, which in turn results in better student outcomes and future opportunities.
The video features teachers and students who have benefited from Samsung's technology, emphasizing how the brand's innovative solutions have transformed the learning experience. Through this video, Samsung not only highlights the capabilities of its products but also showcases its commitment to improving education worldwide.
By focusing on the impact of its technology on education, Samsung successfully positions itself as a brand that cares about society and the future. The video serves as an excellent example of how a brand video can effectively communicate a company's values and benefits.
24. HubSpot Culture
The HubSpot brand video is an excellent example of how a company can showcase its innovative approach to company culture.
The video runs for 3 minutes and 30 seconds, which may seem long for a marketing brand video, but in this case, it works perfectly. The producers focus on HubSpot's unique selling point, which is its company culture, making it a central theme of the video.
One of the most notable aspects of this video is the proper amount of humour. The producers successfully involve every department, showcasing the company's diverse range of professionals who are passionate about their work. This approach creates a sense of belonging and camaraderie among employees and makes the viewer feel like part of the team.
In summary, the HubSpot brand video is a great example of how a company can showcase its unique selling points and company culture through an engaging and entertaining video. It demonstrates how a video can effectively convey a brand's message while still being entertaining and informative.
7 Tips to Create Effective Brand Videos
Creating effective brand videos requires careful planning and execution. Here are some tips to help you create a killer brand video that will capture the attention of your audience:
1. Know your audience
It is crucial that the video resonates with your target audience and makes a connection with them. This can be achieved by adding appropriate humour or compellingly presenting the message.
However, it is also important to be aware of potential offences that might arise from the content of the video. Although it may not be possible to please everyone, it is important to avoid offending a large portion of your audience.
When considering how to present your message, it is important to evaluate whether buzzwords and trends like "sustainability" are appropriate for your audience. While buzzwords can help draw attention, they may not always be relevant or effective in conveying your message to your target audience.
Therefore, it is important to consider whether or not using buzzwords will add value to your brand video or if it will simply detract from the message you are trying to convey.
2. Align The Video with Your Brand's Values
Next, make sure that your brand video will be aligned with your brand's values.
For instance, there are a lot of these videos that showcase corporate responsibility, especially in industries where employers generally have a bad reputation. Companies like Wal-Mart often do “happy employee” videos.
Likewise, companies that have a values-based mission should always be careful to highlight this in their videos, as appropriate.
3. Keep it short and sweet
When it comes to creating a brand video, it's important to keep in mind that attention spans are short. This means that you need to keep your video short and to the point.
Aiming for a length of 2-3 minutes or less is generally a good rule of thumb. Anything longer risks losing the viewer's interest and attention, leading to them clicking away from your video.
To ensure your video stays focused and concise, consider outlining your key points or messages beforehand. This can help you stay on track and avoid unnecessary tangents that could distract from the overall message.
Additionally, using visuals, animations, and other creative elements can help convey your message more efficiently, without relying solely on lengthy verbal explanations.
Remember, the goal of your brand video is to capture your audience's attention and communicate your message effectively. Keeping it short and sweet can help you achieve this goal and leave a lasting impression on your viewers.
4. Tell a story
A brand video needs to do more than just promote your product or service. It should tell a story that connects with your audience emotionally. You want to create a narrative that captures their attention and makes them feel something, whether it’s inspiration, humour, or a sense of community.
A good story can help people relate to your brand on a deeper level and make them more likely to remember it.
To create a compelling story, think about what makes your brand unique and what message you want to convey. You can use storytelling techniques such as a hero's journey or a before-and-after scenario to showcase your brand's value.
Make sure your story is relatable, engaging, and memorable. It should leave a lasting impression on your audience and inspire them to take action.
5. Use visuals
When it comes to creating effective brand videos, visuals play a crucial role. High-quality visuals can grab the audience's attention and communicate information clearly and concisely. It is important to use visuals that are relevant to the message you are trying to convey.
Consider using animations or graphics to help illustrate complex ideas or concepts. This can make your video more engaging and help your audience better understand your message. Additionally, using real footage of your product or service in action can give your audience a better sense of what you offer.
It's important to remember that the visuals you choose should be consistent with your brand's overall style and messaging. This will help create a cohesive and memorable brand experience for your audience.
6. Incorporate sound
When it comes to creating effective brand videos, incorporating sound is an important consideration. Sound can greatly enhance the emotional impact of your video and help to convey your message more engagingly.
One way to use sound is through the use of music. Choosing the right music can set the tone for your video and create an emotional connection with your audience. Sound effects can also be used to enhance the visuals and create a more immersive experience for viewers.
In addition, voiceovers can be a powerful tool for delivering your message. A well-written and well-delivered voiceover can add credibility and personality to your brand, and help to establish a connection with your audience.
When using sound in your brand video, be sure to use it sparingly and strategically. Too much sound can be overwhelming or distracting, so it's important to strike a balance that enhances your message without overpowering it.
7. End with a call-to-action
When it comes to creating an effective brand video, it is important to end with a clear call-to-action. After watching the video, your audience should know exactly what action to take next.
This could be visiting your website, signing up for a newsletter, or making a purchase. Whatever it is, make sure your call-to-action is clear and concise.
One way to make your call-to-action more effective is to create a sense of urgency. You could offer a limited-time discount or encourage viewers to take advantage of a special offer. This can create a sense of excitement and encourage viewers to act quickly.
Another effective strategy is to personalize your call-to-action. Use language that speaks directly to your audience and make it clear how your product or service can benefit them specifically. This can help create a stronger connection between your brand and your audience, and increase the likelihood that they will take action.