Have you ever been scrolling through a website or social media page and stumbled upon a piece of copy that immediately caught your attention? It’s no coincidence that businesses use copywriting to persuade and engage their audience.
Copywriting is the art of writing persuasive and compelling content that motivates people to take action. From product descriptions to advertisements, businesses use copywriting to make their brand stand out and connect with their target audience.
In this article, we will showcase 20 copywriting examples from businesses that have successfully used words to capture their audience’s attention and drive conversions. Let’s dive in and explore the power of words in marketing.
Copywriting is a technique consisting of the creation of commercial texts (copy) in order to persuade potential clients to act.
20 Copywriting Examples From Businesses With Incredible Copywriters
Copywriting is an essential component of successful content marketing campaigns. It helps to quickly capture the attention of the audience, and more importantly, communicate a message that resonates with them.
There are numerous businesses of all shapes and sizes making maximum use of carefully crafted copywriting. From eye-catching taglines for products to captivating web copy, copywriters have been behind it all — helping brands stand out amongst the crowd and more effectively reach their target audiences.
In this section, we’ll showcase examples of exceptional copywriting from businesses that have some of the best copywriters. So let’s dive in and see what we can learn from their success!
1. BarkBox’s Audience Understanding
BarkBox, a beloved brand in the pet industry, has captured the hearts of its audience with its deep understanding of their needs and desires. Through their clever marketing strategies and unique approach, BarkBox has established a connection that goes beyond traditional selling tactics.
One of the key aspects of BarkBox’s success is its ability to speak the language of its target buyers. By using relatable and engaging content, they create a sense of familiarity and connection with their audience. Whether it’s through charming wordplay or adorable images of puppies, BarkBox knows how to captivate their customers’ attention.
However, what truly sets BarkBox apart is their innovative approach to selling. In Step 2 of their marketing process, they sell directly to the buyer’s pet, recognizing that pet owners deeply care about the happiness and well-being of their furry companions. By tapping into this emotional bond, BarkBox establishes a unique selling proposition that resonates with their audience.
This understanding of their audience’s needs extends beyond the pet industry. Regardless of the industry you’re in or the products you offer, customers want to feel understood by the brands they invest in. When you demonstrate that you understand their goals, desires, hopes, and fears better than they can articulate themselves, you create a powerful connection.
By incorporating this understanding into your copywriting and other brand marketing materials, you can cultivate a loyal customer base and experience a surge in sales. When customers feel seen, heard, and understood, they are more likely to trust your brand and become repeat buyers.
2. Bellroy’s Corporate Copy
When it comes to corporate gifting, Bellroy, the renowned leather goods maker, has set itself apart with its compelling corporate copy. While their sleek and stylish wallets have made them a household name among consumers, it’s their approach to corporate messaging that truly captivates marketers.
Corporate gifting has become a booming industry, with a market value of $125 billion. Studies have shown that receiving a gift can significantly impact business relationships, with 40% of businesses reporting increased loyalty and a desire to work with the gift-giver longer.
Recognizing this trend, e-tailers are increasingly offering corporate gifting options to cater to affluent companies, both as upsells to existing products and exclusive corporate offers.
Bellroy’s corporate gifting page stands out by showcasing its deep understanding of its buyers’ needs. They communicate tailored solutions based on what their corporate customers are looking for.
The messaging revolves around thanking colleagues, delighting clients, and organizing work, which are values important to most, if not all, corporate professionals.
Building this level of understanding with your ideal buyers takes time and investment. However, Bellroy’s remarkable growth serves as a testament to the value of such efforts. By investing in truly understanding your target market, you can position your brand as a trusted partner that speaks their language and fulfills their unique needs.
3. Bombas’ Catchy Copy
One of the most iconic and successful marketing slogans of all time is Heinz’s “Beanz Meanz Heinz.” This catchy jingle ran for over three decades and left a lasting impression on the public. It was so memorable that a significant majority of people could recall it when approached on the street.
The effectiveness of these ads was not only attributed to their catchiness but also to the power of rhyme. Research shows that rhyming phrases are more likable, memorable, and easily repeatable to others. They have a greater processing fluency, meaning that they are processed more easily by our brains.
Bombas, a brand known for its innovative approach to socks, understands the impact of the catchy copy. They utilize rhyming in their homepage value proposition to capture the attention of new visitors. Their tagline “Kids Socks That Pop” not only flows effortlessly but also communicates their core offer of socks memorably.
But Bombas doesn’t stop there. They go above and beyond in creating catchy marketing copy throughout their brand. From subject lines like “Stock Up. Sock Up.” to product names like their “Hex Tec” range, Bombas consistently pushes the envelope when it comes to creating attention-grabbing and memorable copy.
While you may not have the intention of asking random people on the street to complete your homepage value proposition, incorporating rhyming with reason can be a valuable tactic if you want your marketing messages to stick. By crafting copy that flows smoothly and utilizing rhymes strategically, you can enhance the memorability and impact of your marketing efforts.
In conclusion, Bombas’ use of catchy copy demonstrates the power of rhyming in marketing messages. Their ability to create memorable and attention-grabbing phrases sets them apart and resonates with their audience.
As a business leader, consider how you can infuse your marketing copy with rhymes to make it more memorable and engaging. By leveraging the processing fluency of rhyming phrases, you can leave a lasting impression on your target audience and make your marketing messages stick.