Creating a social media marketing schedule is a great way to use automation software to help you with your social media marketing. Twitter allows you to schedule individual posts along with specific time limits.
Facebook allows you to schedule posts in groups by popularity or discipline. Pinterest allows you to group pins by topic so that you can create a larger collection of pins around one topic.
What is a Social Media Marketing Schedule?
A social media schedule is setting up a schedule for your social media posts ahead of time. It’s a great practice to have your posts prepared ahead of time. This is because you get to plan on your posts and use the perfect times to post without rushing your posts.
There are many ways to create such a schedule, but the most fundamental is to use tools like Social Pilot, Buffer and Hootsuite. Others have created useful templates based on their own schedules.
Why You Should Create a Social Schedule
Your social media presence should be part of your marketing strategy. Not only does it help you connect with potential customers, but it helps you market your business.
If you are starting your own company and want to grow your social media presence, then creating a schedule will help you accomplish this task.
By scheduling posts in specific time slots, you will not only build trust with your followers. But also you will give yourself a plan of what content to produce based on the needs of the post.
How to Create a Social Media Schedule
Creating a social media schedule is one of the most effective ways to increase your brand’s exposure. As a marketer, I’ve found that creating a schedule helps me stay on top of several trending topics in our niche. This in turn helps brands we do work with stay relevant and find new customers.
Having a specific scope of what I can post each day also helps me stay organized in posting as well. Knowing how to use each platform allows me to create posts that are highly sought after by our audience.
Also, creating links out for each piece of content ensures that new visitors are there when I launch it.
Let’s look at some ways that you can easily create a social media marketing schedule that works for your business.
1. Define your Goals.