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Are you wondering how interactive marketing can help your business? With the right strategies and tactics, it can be a powerful tool for generating leads, improving conversion rates and driving sales.
Interactive marketing is rapidly becoming an essential component of a company's marketing mix. It is based on the principles of two-way communication, allowing customers to engage with brands on their terms. Through interactive marketing channels such as social media, email campaigns, and webinars, companies can build relationships that go beyond basic customer service interactions.
Interactive marketing offers many benefits for businesses of all sizes and industries. But before you begin implementing interactive strategies within your business model, it’s essential to familiarize yourself with the current trends in interactive marketing.
In this article, we take a look at some critical interactive marketing statistics that you need to be aware of before jumping into the world of interactive marketing.
Interactive marketing is a tactic that uses engaging visuals or videos to get your audience to engage with your content.
Interactive marketing is a revolutionary approach to traditional marketing that allows prospects to shape their interactions with marketers. It is a unique way to engage customers, build brand loyalty, and drive sales. Interactive marketing enables businesses to tailor their messages to specific customers, delivering more personalized and relevant content.
This approach is more effective than traditional marketing, which is often seen as intrusive and irrelevant.
Interactive marketing is a two-way conversation between businesses and their customers. It allows customers to choose how to engage with the brand, whether through social media, email marketing, live chat, or other channels.
Customers can ask questions, share feedback, and provide input, which helps businesses to better understand their needs and preferences. In turn, businesses can use this information to improve their products and services, leading to higher customer satisfaction and loyalty.
1. Content+ says that interesting content is of the top 3 reason people follow brands on social media.
2. CMI reveals that 73% of B2B marketers are producing more content than they did a year ago.
3. Content + says that 60% of customers feel more positive about a brand after reading custom content on its site. So, for instance, when they read technology reviews, they tend to have faith in the technology product and think of buying.
4. HubSpot reveals that 50% of consumers spend their time engaging with custom content.
5. Hubspot also says that 73% of consumers get frustrated by irrelevant web content.
6. McMurray/TMG reveals that 90% of consumers find custom content useful and 78% believe the organizations behind the content are interested in building good relationships.
7. NeoMam Studios reveals that brands that use creative infographic designs grow in traffic an average of 12% more than those that don’t.
8. 51% of B2B marketers were using infographics as compared to 38% in 2013.
9. Video constitutes 50% of all mobile traffic and 90% of Internet traffic.
10. 86% of businesses say that they are looking for ways to repurpose content within the next 12 months.
Top details Interactive Marketing Statistics
1. 88% of marketers say interactive content helps brands differentiate themselves
In today's digital landscape, businesses are facing fierce competition to grab the attention of their target audience. Simply offering a great product or service and having a functional website is no longer enough to stand out from the crowd. With so many options available, customers are looking for brands that can provide them with an engaging and interactive experience.
This is where interactive marketing comes into play. It allows prospects to actively participate in the marketing process and shape how they want to interact with a brand. Interactive marketing is like a "Choose Your Own Adventure" book that allows customers to create their unique journey with a brand.
According to a recent survey, a whopping 88% of marketers believe that interactive content is an effective way to differentiate their brand from competitors. By creating engaging and interactive content, businesses can capture the attention of their target audience, increase brand awareness, and ultimately drive sales.
2. 79% say combining interactive content with other content types improves message retention
In today's digital age, it's more important than ever for businesses to stand out from the competition and create a lasting impression on their target audience. However, achieving this can be challenging, especially when it comes to conveying a message that will stick with potential customers long after they've left your website.
That's where interactive content comes in. Interactive content is a powerful tool that can help you not only capture your audience's attention but also improve message retention. A staggering 79 percent of marketers say that combining interactive content with other types of content helps improve message retention.
One of the reasons interactivity is so effective at improving message retention is that it engages people in a way that traditional, static content can't. By encouraging users to participate in the content rather than just passively observing it, interactivity helps people better understand and remember the message being conveyed.
Whether you're looking to create quizzes, interactive videos, or other types of interactive content, incorporating interactivity into your marketing strategy can be a game-changer. So, if you're looking to create content that truly resonates with your audience and helps you stand out from the competition, interactive content is the way to go.
3. 51% of Marketers Say Online Calculators Are Most Effective in the “Consideration Stage” of the Sales Cycle
Online calculators have become a popular tool in digital marketing due to their effectiveness in engaging potential customers during the consideration stage of the sales cycle. According to a recent survey, 51% of marketers believe that online calculators are the most effective type of interactive content for this stage.
During the consideration stage, buyers are actively seeking solutions to their problems and are researching various options. This is a critical stage for marketers, as it is the perfect opportunity to offer personalized solutions that address their needs. Interactive eBooks, lookbooks, and white papers have also proven to be effective during this stage, as they provide valuable information that helps potential customers make informed decisions.
The use of online calculators in marketing campaigns has been on the rise in recent years, as they not only help to engage customers but also provide a fun and interactive way to showcase a product or service. These tools can be tailored to suit specific industries and niches, making them versatile marketing tools.
In conclusion, online calculators are a valuable asset in the consideration stage of the sales cycle, as they help to engage potential customers and offer personalized solutions. Marketers should consider integrating these tools into their digital marketing campaigns to increase engagement and drive conversions.
4. Over 96% of people who start quizzes on Buzzfeed finish them
Interactive content has taken over the marketing world by storm, and for a good reason. One of the most compelling examples of the power of interactive content comes from Buzzfeed, where over 96% of people who start taking quizzes finish them. This means that once people start interacting with quizzes, they almost always complete them, which makes them an excellent tool for engaging your target audience.
Creating your interactive quizzes can be an excellent way to promote your brand and engage your audience, providing a preview of your brand to your users. But the real value of interactive quizzes lies in the user data they generate. The information collected can help learn more about your users, and then you can use this information to personalize future content experiences for them.
Buzzfeed's example shows that interactive quizzes can be a powerful way to connect with your audience and collect valuable data. As a marketer, you can leverage this tool to engage your audience and stand out from your competitors. By providing interactive content that is both fun and informative, you can create a unique experience that will be hard to forget.
5. Far more online visitors will watch a video than read content
Online visitors prefer consuming content that is easy to understand, engaging, and visually stimulating. That's why videos have become so popular among businesses and marketers. Not only do they capture attention, but they also convey information quickly and effectively.
According to research, visitors to y our website are 80% more likely to watch a video than read written content. Videos also help reduce bounce rates and increase the time visitors spend on a page. With these benefits, it's no wonder that videos have become a go-to marketing tool for many businesses.
But how can businesses make their videos stand out even more and keep visitors engaged? By adding interactivity, of course. Interactive videos that prompt viewers to click, tap, or engage in some way can take the viewing experience to a whole new level.
By encouraging viewers to interact with the video, businesses can provide a more personalized experience, increasing the likelihood of conversion. Interactive videos can help increase engagement rates by up to 35%, according to recent studies. This makes interactivity a powerful tool in a marketer's arsenal.
Whether you're creating explainer videos, product demos, or brand stories, adding interactive elements can help enhance the effectiveness of your video content. So, if you want to take your video marketing to the next level, it's time to start exploring the world of interactive video.
6. Users Ignore Over 80% of Digital Ads
The digital age has brought about a new era of marketing, but it has also brought new challenges. One of the biggest obstacles to overcome is banner blindness, a phenomenon where users ignore over 80 percent of digital ads, including banner ads, pop-ups, and pop-unders. As a result, brands are struggling to reach their target audience effectively.
In addition to banner blindness, ad-blocking has become increasingly popular, with 63 percent of millennials using ad-blocking add-ons and extensions. This trend makes it even more difficult for brands to connect with their audience using traditional advertising methods.
However, there is a solution to this problem. Interactive content has proven to be more effective for engaging leads who use ad-blocking software. By providing interactive content, brands can capture the attention of their audience more engagingly and memorably. Interactive content encourages users to participate in the experience, and it allows brands to collect valuable data about their audience.
By shifting away from traditional advertising methods and investing in interactive content, brands can break through the noise and make a lasting impression on their audience. With the right approach, interactive content can be a powerful tool for driving engagement and achieving marketing goals.
7. 43% of consumers prefer interactive video to standard video
The consumer mindset towards marketing content is rapidly changing, with traditional approaches becoming less effective. To adapt, marketers are embracing interactive content as a more engaging and personalized solution.
According to recent statistics, 43% of consumers now prefer interactive video to standard forms of video content. This preference can be attributed to the fact that consumers are less receptive to feeling blatantly sold to or being interrupted while focused on something else.
Interactive video empowers the viewer to choose what information to view, when, and how they'd like to view it. This level of control creates a more memorable and enjoyable experience for the consumer, making them more likely to engage with the content and ultimately, take the desired action. By allowing users to interact with video content, brands can increase engagement and retention while creating a more personalized experience for each viewer.
The interactive video also allows brands to gather more valuable data about their target audience. Brands can analyze user engagement and determine what content resonates with their audience, which can help to guide future marketing efforts.
Ultimately, by using interactive video, marketers can create a more meaningful connection with their audience and increase conversions.
8. Most B2B marketing pros include interactive infographics in their strategies (or plan to soon)
Interactive infographics are a crucial element in B2B marketing strategies, with 85% of B2B marketers already incorporating them or planning to do so soon. If you own or manage a B2B brand and haven't yet incorporated interactive infographics into your marketing strategy, you are already falling behind the competition. However, it's never too late to catch up and gain a competitive edge.
B2B leads are typically busy people, so it's essential to provide content that helps them visualize problems, solutions, and trends at a glance. Interactive infographics are the perfect tool for achieving this while delivering valuable information in an engaging and digestible way.
The interactivity in these infographics makes them stand out from traditional static infographics. Viewers can explore data sets, change parameters, and interact with various elements, all while consuming the information at their own pace. As a result, interactive infographics are not only more engaging and entertaining but also more effective in communicating complex ideas.
Incorporating interactive infographics into your B2B marketing strategy can help you capture the attention of your target audience and stand out from the competition. Additionally, the valuable data collected from user interactions can provide insights into your leads' preferences, interests, and behaviors, which can help you tailor your marketing efforts and generate better results.
9. Over 71% of consumers prefer AR-assisted shopping when available
The rise of augmented reality has revolutionized the way consumers shop online. It's no longer just about scrolling through pictures and reading product descriptions. Over 71% of consumers now prefer AR-assisted shopping when it's available, according to recent statistics.
One of the primary concerns when shopping online is that consumers can't physically see, touch, or try on a product before buying it. AR shopping apps and interfaces provide a solution to this problem. By using AR technology, consumers can get a better sense of how a product will look and feel in real life.
For instance, a shopper can virtually try on different shades of lipstick or see how a new sofa might look in their living room. This interactive experience makes shopping more engaging and enjoyable for consumers.
Not only does AR shopping benefit consumers, but it also benefits brands. By offering an AR shopping experience, companies can improve customer satisfaction and reduce the number of product returns. Additionally, AR technology can help brands stand out in a crowded marketplace, increasing their chances of gaining new customers and retaining existing ones.
In short, AR-assisted shopping is quickly becoming a must-have for online retailers who want to stay competitive and provide the best possible experience for their customers.
10. 81% of Marketers Think Interactive Content Grabs Readers' Attention
Interactive content is rapidly becoming the new norm in digital marketing. According to recent statistics, 81% of marketers agree that interactive content captures readers' attention better than traditional static content. This means that by adding interactive elements to your website, you can potentially increase your audience engagement, which can lead to greater conversion rates and sales.
In addition, interactive content has other benefits. For example, 79% of marketers think that it enhances a brand's reputation by providing valuable and engaging content that can differentiate a brand from its competitors. Interactive content also increases the likelihood of repeat visits to a website, according to 79% of marketers. By providing an interactive experience that is both entertaining and informative, visitors are more likely to return and share the content with others, which can increase the brand's online exposure.
Interactive content comes in many forms, including quizzes, polls, videos, augmented reality experiences, and more. The key is to create content that is engaging and relevant to your target audience. This can help you to establish a stronger connection with your audience, which can ultimately result in increased brand loyalty and advocacy.
11. Interactive content is twice as likely to engage a visitor as static content
When it comes to digital marketing, there is no denying that interactive content is king. Studies show that interactive content is twice as likely to engage a visitor as static content. While static content, such as articles and infographics, is still essential, interactive content is a powerful marketing tool that can't be ignored.
The higher engagement levels generated by interactive content are largely due to its ability to hold a visitor's attention and encourage them to participate actively. This increased engagement can lead to longer dwell times on a website and greater exposure for a brand. Interactive content can also help build a brand's reputation by providing an enjoyable and memorable user experience.
To create an effective content marketing strategy, it's essential to include a variety of content types. Along with traditional content options like blog articles and images, interactive elements such as quizzes, interactive videos, and calculators can help keep things fresh and exciting. Participatory tools, like situation simulators, can provide an immersive experience for visitors, allowing them to engage with a brand's products or services in a meaningful way.
In short, interactive content is a powerful tool for digital marketers looking to engage with their audience and build a strong online presence. By incorporating interactive elements into their content strategy, brands can capture the attention of their target audience and provide a memorable user experience that leads to increased engagement and loyalty.
12. A majority of marketers say going interactive is an effective way to repurpose existing content
Repurposing existing content is a smart strategy for marketers looking to get more out of their efforts. But how can they make the most of their content without having to start from scratch?
According to a recent survey, a majority of marketers say that going interactive is an effective way to repurpose existing content. Updating informative articles and listicles with new information is one way to get more mileage out of old content. Similarly, valuable information from older blog posts can be transformed into great material for videos, infographics, and social media posts.
However, the survey found that 68% of marketers believe adding interactivity is the key to successful content repurposing. Interactive elements like quizzes, calculators, and situation simulators can breathe new life into old content and make it more engaging for audiences. And because interactive content is so versatile, with 79% of marketers saying that it can be used again and again, it can lead to repeat visits and ongoing engagement.
The benefits of repurposing content go beyond just saving time and effort. It can also help reach new audiences who may have missed the original content or engage existing customers with fresh and updated information.
By incorporating interactive elements into the repurposed content, marketers can make it more engaging and relevant, which in turn can drive more traffic and increase engagement levels.